Time to Grow the Peer-to-Peer Fundraising Space

Time to Grow the Peer-to-Peer Fundraising Space

How the top industry players are raising Social Profitability

Toronto recently played host to the second annual Peer-to-Peer Fundraising Canada Conference, which was attended by professionals in the not-for-profit fundraising and development sector. This is a community of people who dedicate their lives to Social Profitability. Conference speakers and attendees represented a wide range of not-for-profit organizations and those who provide services to this sector. Many left with some… Read More

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The Perfect Occasion to Shine the Spotlight on Corporate Social Profitability

Holidays are the time to brighten the lives of those less fortunate

We’re deep in the holiday season. Along with holiday sales and promotions, inboxes and mailboxes are filled with friendly reminders and heartfelt pleas to help boost Social Profitability for those less fortunate and to personally give, give, give. But it takes more than one individual’s efforts to raise the kind of money that makes a real impact. We commend all… Read More

Can Package Design Make a Difference in Social Profitability?

Can Package Design Make a Difference in Social Profitability?

One more example of the social power that lies behind your branding

The arrival of November usually ushers in an onslaught of holiday décor and new seasonal packaging designs. November 1st is also when Starbucks traditionally reveals its annual red holiday takeaway cup. This year, things at Starbucks started off on a different note with a new green cup design, which has had some Starbucks patrons up in arms and responding with… Read More

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The Stronger Your Brand, the Greater Your Social Profitability

Start by putting smart, practical strategies in place

Is strategic planning any less important for a not-for-profit cause or organization’s brand than it is for a new startup or an established business? Not if you’re aiming for success and striving for Social Profitability! Building an effective strategy for a new or existing program or campaign takes more than just running with a good idea. It involves planning, insight… Read More

Is Peer-to-Peer Fundraising-Still-Achieving Social Profitability

Is Peer-to-Peer Fundraising Still Achieving Social Profitability?

Time to examine initiatives and participant engagement

The question, “Is peer-to-peer fundraising dead?” was recently posed to me. It struck me that as it relates to fundraising walks and rides, that may be the wrong question. Why not ask instead, “what are the leading causes and organizations doing right? How are they able to keep participants actively engaged and returning year after year to their signature events?”… Read More

Promoting Causes During Back to School Achieves Social Profitability 975x225

Promoting Causes During Back to School Achieves Social Profitability

Retailers use the busy shopping period to drive sales and awareness

The back-to-school period continues to gain importance and is second only to the December holidays as the busiest shopping period of the year. With that in mind, many retailers are stepping up their Q3 marketing and promotion efforts on behalf of their favourite charities and causes to gain Social Profitability. In an already crowded marketplace, with retailers vying for parents’… Read More

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‘Give & Take’ Pays it Forward for Social Profitability

Trade Secrets celebrates over 10 years of women helping women

Canadian beauty retailer, Trade Secrets/Glamour Secrets understands the value of Social Profitability and the impact of paying it forward in a big way. In the spirit of making a difference in the lives of women in need, Trade Secrets/Glamour Secrets, with 65 retail locations across Canada, have been giving back to those communities in a unique and quite beautiful way…. Read More

So Worth It T-Shirt

Enter our So Worth It! T-Shirt Contest!

Tag a friend to win

Follow SOCIAL WORTH on social media and enter the So Worth It! T-Shirt Contest by tagging a friend on Facebook, Instagram and Twitter who makes the world a better place. We want to know who inspires you! By tagging a friend on our posts, you will have the chance to win two So Worth It! T-Shirts. One for you, and… Read More

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A Shirt to Inspire Action

Limited-edition t-shirts designed for charitable giving

As a platform to inspire and activate businesses and organizations for Social Profitability, Social Worth is all about creating opportunities to move people to do great things. The question is: how do you bring the concept of inspiring action to life? Identifying the opportunity to bring our message of Social Profitability to life, led to the launch of our own… Read More

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Activate Your Social Media Followers for Social Profitability

Use social platforms for awareness, donations, and growth!

It’s time to up the ante for your cause or organization with a social media strategy that boosts your Social Profitability. It’s no longer enough just to have a website or some online digital presence. Social media is tapping into millions of followers worldwide. You want to be able to hone in on the right platforms that will attract the… Read More