Is Peer-to-Peer Fundraising-Still-Achieving Social Profitability

Is Peer-to-Peer Fundraising Still Achieving Social Profitability?

Time to examine initiatives and participant engagement

The question, “Is peer-to-peer fundraising dead?” was recently posed to me. It struck me that as it relates to fundraising walks and rides, that may be the wrong question. Why not ask instead, “what are the leading causes and organizations doing right? How are they able to keep participants actively engaged and returning year after year to their signature events?”… Read More

Promoting Causes During Back to School Achieves Social Profitability 975x225

Promoting Causes During Back to School Achieves Social Profitability

Retailers use the busy shopping period to drive sales and awareness

The back-to-school period continues to gain importance and is second only to the December holidays as the busiest shopping period of the year. With that in mind, many retailers are stepping up their Q3 marketing and promotion efforts on behalf of their favourite charities and causes to gain Social Profitability. In an already crowded marketplace, with retailers vying for parents’… Read More


‘Give & Take’ Pays it Forward for Social Profitability

Trade Secrets celebrates over 10 years of women helping women

Canadian beauty retailer, Trade Secrets/Glamour Secrets understands the value of Social Profitability and the impact of paying it forward in a big way. In the spirit of making a difference in the lives of women in need, Trade Secrets/Glamour Secrets, with 65 retail locations across Canada, have been giving back to those communities in a unique and quite beautiful way…. Read More

So Worth It T-Shirt

Enter our So Worth It! T-Shirt Contest!

Tag a friend to win

Follow SOCIAL WORTH on social media and enter the So Worth It! T-Shirt Contest by tagging a friend on Facebook, Instagram and Twitter who makes the world a better place. We want to know who inspires you! By tagging a friend on our posts, you will have the chance to win two So Worth It! T-Shirts. One for you, and… Read More


A Shirt to Inspire Action

Limited-edition t-shirts designed for charitable giving

As a platform to inspire and activate businesses and organizations for Social Profitability, Social Worth is all about creating opportunities to move people to do great things. The question is: how do you bring the concept of inspiring action to life? Identifying the opportunity to bring our message of Social Profitability to life, led to the launch of our own… Read More

Activate-Social-Media 975 x 220

Activate Your Social Media Followers for Social Profitability

Use social platforms for awareness, donations, and growth!

It’s time to up the ante for your cause or organization with a social media strategy that boosts your Social Profitability. It’s no longer enough just to have a website or some online digital presence. Social media is tapping into millions of followers worldwide. You want to be able to hone in on the right platforms that will attract the… Read More

Social Media Influencers Engage Your Target Audience 975 x 220

Social Media Influencers Engage Your Target Audience

Consider this tactic in your next media mix to see Social Profitability

There has never been a better time to break through the clutter of traditional advertising and reach your intended audience in a far more authentic way. This is especially true when you want to gain the interest and attention of millennials to achieve Social Profitability. The focus has shifted to social media, where people look to each other and their favourite personalities… Read More

Putting Your Campaign Front and Center for Social Profitability 975 x 220 banner size

Putting Your Campaign Front and Center for Social Profitability

Extending Your Reach to a Wider Audience

Fundraising campaigns take effort, time and money to build steam and reach enough supporters to see your donations or event registrations multiply. Of course, the connection to cause plays a strong roll in the success of any campaign’s achievement of Social Profitability. How can you guarantee that you’re in the game from the start? Firstly, don’t expect that your new… Read More

team-Social-Worth-soworthit 975x220

Team ‘Social Worth’ hits the Open Road & Track for Social Profitability

Coming together to raise funds and awareness

In addition to sharing our passion and commitment through our work on Social Worth, Geoff and I are incredibly fortunate to work with a team of marketing and communications professionals who are philanthropic, charitable, do-gooders. Geoff and David at the 2015 OneWalk – September 2015 So while we normally talk about what others are doing to bring together great companies… Read More

It’s-Time-To-Get-Creative-For-Social-Profitability 975 x 220

It’s Time To Get Creative For Social Profitability!

This is when the fun really starts and the ideas come to life.

We believe that it takes the combination of insight and creativity to make a positive impact for Social Profitability – and to break through the clutter on the competitive landscape. Your creative team is set to go with their Creative Brief in hand (see, ready to unleash their ideas to begin conceptualizing your next branded campaign focused on your… Read More