Social Worth
So Worth It T-Shirt

Enter our So Worth It! T-Shirt Contest!

Tag a friend to win

Follow SOCIAL WORTH on social media and enter the So Worth It! T-Shirt Contest by tagging a friend on Facebook, Instagram and Twitter who makes the world a better place. We want to know who inspires you! By tagging a friend on our posts, you will have the chance to win two So Worth It! T-Shirts. One for you, and… Read More

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A Shirt to Inspire Action

Limited-edition t-shirts designed for charitable giving

As a platform to inspire and activate businesses and organizations for Social Profitability, Social Worth is all about creating opportunities to move people to do great things. The question is: how do you bring the concept of inspiring action to life? Identifying the opportunity to bring our message of Social Profitability to life, led to the launch of our own… Read More

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Activate Your Social Media Followers for Social Profitability

Use social platforms for awareness, donations, and growth!

It’s time to up the ante for your cause or organization with a social media strategy that boosts your Social Profitability. It’s no longer enough just to have a website or some online digital presence. Social media is tapping into millions of followers worldwide. You want to be able to hone in on the right platforms that will attract the… Read More

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Social Media Influencers Engage Your Target Audience

Consider this tactic in your next media mix to see Social Profitability

There has never been a better time to break through the clutter of traditional advertising and reach your intended audience in a far more authentic way. This is especially true when you want to gain the interest and attention of millennials to achieve Social Profitability. The focus has shifted to social media, where people look to each other and their favourite personalities… Read More

Putting Your Campaign Front and Center for Social Profitability 975 x 220 banner size

Putting Your Campaign Front and Center for Social Profitability

Extending Your Reach to a Wider Audience

Fundraising campaigns take effort, time and money to build steam and reach enough supporters to see your donations or event registrations multiply. Of course, the connection to cause plays a strong roll in the success of any campaign’s achievement of Social Profitability. How can you guarantee that you’re in the game from the start? Firstly, don’t expect that your new… Read More

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Team ‘Social Worth’ hits the Open Road & Track for Social Profitability

Coming together to raise funds and awareness

In addition to sharing our passion and commitment through our work on Social Worth, Geoff and I are incredibly fortunate to work with a team of marketing and communications professionals who are philanthropic, charitable, do-gooders. Geoff and David at the 2015 OneWalk – September 2015 So while we normally talk about what others are doing to bring together great companies… Read More

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It’s Time To Get Creative For Social Profitability!

This is when the fun really starts and the ideas come to life.

We believe that it takes the combination of insight and creativity to make a positive impact for Social Profitability – and to break through the clutter on the competitive landscape. Your creative team is set to go with their Creative Brief in hand (see http://www.socialworth.ca/advertising/creating-standout-creative-for-social-profitability/), ready to unleash their ideas to begin conceptualizing your next branded campaign focused on your… Read More

Creating-Standout Creative for Social Profitability

Creating Standout Creative for Social Profitability

Not-for-Profits need to start with a standout Creative Brief

The Creative Brief is an all-important step in bringing your cause, company or brand to market. As a communications tool, it puts you and your agency on common ground, speaking the same language and working towards achieving the same goals. Without it, misfires and miscommunication can ensue. Get it right and it becomes your clear path towards Social Profitability. Before… Read More

Spread-Your-Message-for-Social-Profitability

Spread Your Message for Social Profitability

Create Consistency With a Brand Style Guide

Congratulations! You’ve worked hard with your agency and creative team to craft a brand identity that represents your cause or organization. Now you’re ready to spread your message to make the most impact for Social Profitability. Your internal team is excited by the possibilities and is geared to getting the word out to your network of supporters and beyond. Now… Read More

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Iconic Office & Retail Property a Frontrunner in Social Profitability

Brookfield Place Toronto proves its Eco-Consciousness

“Are you Eco-Conscious?” That’s the question Brookfield Place is posing to its audience of corporate and commercial real estate tenants, and the over 100,000 people that pass through Toronto’s iconic office tower and retail concourse on a daily basis. The multi-channel campaign was designed to bring awareness and increase social activity during Earth Month, with an emphasis on the good… Read More