Exploring Your Neighbourhood For Social Profitability

Business success with ‘kindness’ at its core!

A couple of weeks ago a member of our team was walking around the neighbourhood and stumbled upon a small boutique store called, A Kind Heart. She was intrigued and decided to step inside. This is Emily’s story… Kyla, who I later learned was the owner of the store, warmly greeted me. She began telling me that all of the… Read More

Discover The Launch of A New Platform for Social Profitability

Collaboration is a game changer for agencies and clients alike

Years of involvement in fundraising and marketing have borne witness to many successful professional collaborations and significant relationships. Never has this proven truer than when two companies are able work together to realize a vision for their not-for-profit clients and create something spectacular in the process. As a company owner, I have been fortunate to have been involved in such… Read More

There Are No À La Carte Formulas For Fundraising Events

There Are No À La Carte Formulas For Fundraising Events

Customization and Leadership are Keys to Success and Social Profitability

There is a notion that ‘off the shelf’ events that already exist in the marketplace can be repackaged to suit other not-for-profits. Why do charities think that what works for one, will be good for all? There is a growing trend to scour the world for the next great event concept. So, what makes an event a winner in one… Read More

The Shift in Strategic Planning for Social Profitability

The Shift in Strategic Planning for Social Profitability

How a new calendar year shouldn’t affect your year-to-year thinking

The start of a new year provides a tabula rasa… clean slate. Fresh beginnings are golden opportunities for brands and organizations to develop new ideas and approaches for corporate Social Profitability. We ask, “Should the slate be completely wiped clean of what’s come before?” A new year is a great time to be thinking about the importance of strategic planning…… Read More

Time to Grow the Peer-to-Peer Fundraising Space

Time to Grow the Peer-to-Peer Fundraising Space

How the top industry players are raising Social Profitability

Toronto recently played host to the second annual Peer-to-Peer Fundraising Canada Conference, which was attended by professionals in the not-for-profit fundraising and development sector. This is a community of people who dedicate their lives to Social Profitability. Conference speakers and attendees represented a wide range of not-for-profit organizations and those who provide services to this sector. Many left with some… Read More

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The Perfect Occasion to Shine the Spotlight on Corporate Social Profitability

Holidays are the time to brighten the lives of those less fortunate

We’re deep in the holiday season. Along with holiday sales and promotions, inboxes and mailboxes are filled with friendly reminders and heartfelt pleas to help boost Social Profitability for those less fortunate and to personally give, give, give. But it takes more than one individual’s efforts to raise the kind of money that makes a real impact. We commend all… Read More

Can Package Design Make a Difference in Social Profitability?

Can Package Design Make a Difference in Social Profitability?

One more example of the social power that lies behind your branding

The arrival of November usually ushers in an onslaught of holiday décor and new seasonal packaging designs. November 1st is also when Starbucks traditionally reveals its annual red holiday takeaway cup. This year, things at Starbucks started off on a different note with a new green cup design, which has had some Starbucks patrons up in arms and responding with… Read More

The-Stronger-Your-Brand,-The-Greater-Social-Profitability

The Stronger Your Brand, the Greater Your Social Profitability

Start by putting smart, practical strategies in place

Is strategic planning any less important for a not-for-profit cause or organization’s brand than it is for a new startup or an established business? Not if you’re aiming for success and striving for Social Profitability! Building an effective strategy for a new or existing program or campaign takes more than just running with a good idea. It involves planning, insight… Read More

Is Peer-to-Peer Fundraising-Still-Achieving Social Profitability

Is Peer-to-Peer Fundraising Still Achieving Social Profitability?

Time to examine initiatives and participant engagement

The question, “Is peer-to-peer fundraising dead?” was recently posed to me. It struck me that as it relates to fundraising walks and rides, that may be the wrong question. Why not ask instead, “what are the leading causes and organizations doing right? How are they able to keep participants actively engaged and returning year after year to their signature events?”… Read More

Promoting Causes During Back to School Achieves Social Profitability

Retailers use the busy shopping period to drive sales and awareness

The back-to-school period continues to gain importance and is second only to the December holidays as the busiest shopping period of the year. With that in mind, many retailers are stepping up their Q3 marketing and promotion efforts on behalf of their favourite charities and causes to gain Social Profitability. In an already crowded marketplace, with retailers vying for parents’… Read More