it-takes-more-than-financial-contributions-to-create-social-profitability

It Takes More Than Financial Contributions To Create Social Profitability

Number of employee volunteer hours and charities helped are great leading indicators

Recognized as one of Canada’s Top 100 Employers, CIBC, a leading Canadian-based global financial institution, demonstrates ways they are also good corporate citizens by living up to their mission to give back in any way they can.

Not surprisingly, CIBC is also the only major financial institution named one of Achiever’s 50 Most Engaged Workplaces™ in North America. CIBC was chosen from a list of applicants who were analyzed and compared on the basis of eight key principles of employee engagement, including:

  1. Communication
  2. Leadership
  3. Culture
  4. Rewards & Recognition
  5. Professional & Personal Growth
  6. Accountability & Performance
  7. Vision & Values
  8. Corporate Social Responsibility.

“Our greatest strength is our team members,” says Sandy Sharman, Executive Vice-President and Chief HR Officer, CIBC. “We are proud to be recognized for establishing a standard of best practices to help keep our employees engaged and connected with our clients, our communities, and our valued team members across the bank.”

CIBC has made investing in communities a priority for 147 years. They support their communities to enrich lives, build better futures and strengthen the economic vibrancy and social fabric of Canada.

With over 40,000 employees, CIBC has always provided opportunities to deepen their connections within the communities they serve through sponsorships, donations and volunteering.

Traditionally, CIBC’s flagship sponsorships and key community programs stem from the grassroots initiatives of their employees. They generously support the commitment to give back to the communities where they live and work through their own meaningful contributions.

Over 1,780 charities in 430 local communities have been helped in a single year. 180,000 employee volunteer hours were served in the same year. These numbers speak volumes to the commitment of the people who work for CIBC and the corporate culture they foster.

Not to mention the charitable efforts the financial leader dedicates itself towards.

Noted for taking on and developing some of Canada’s most recognized community fundraising initiatives, such as their exemplary lead sponsorship of the Canadian Breast Cancer Foundation CIBC Run for the Cure. It is the largest single-day, volunteer led event in Canada in support of the breast cancer cause. Since 1997, Team CIBC alone has raised over $42 million.

Other high profile campaigns in which Team CIBC are involved include their signature CIBC Miracle Day. Their team raised more than $79 million to support children’s charities across Canada.

The bank became the Lead Partner of the Toronto 2015 Pan/Parapan Am Games, the largest sponsorship in CIBC history. Over 400 employees volunteered at the Games.

Clearly the word has spread throughout their organization. 92% of employees believe that CIBC acts as a good corporate citizen within the community

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