Appreciation Amplifies Social Profitability

Appreciation Amplifies Social Profitability

Make your stewardship as epic as your event!

I participated in the 10th Annual Ride to Conquer Cancer. I trained, raised over $4,000 for the Princess Margaret Cancer Foundation (PMCF) and rode over 200km from Toronto to Niagara Falls. It was an incredible experience from start to finish. A couple of months ago, Geoff wrote a blog called “Is Peer-to-Peer Fundraising Still Achieving Social Profitability?” He posed the following… Read More

United Way Songs of the City BANNER_BLOG

Bringing People Together for Social Profitability

The ultimate expression of community belonging

Through my day job, I have the privilege of collaborating with some inspiring organizations and individuals that are working hard to generate the necessary funds to advance their respective missions. Over time, it is usually not that hard for me to find myself becoming personally engaged and connected to these causes… ultimately leading me to fundraise, donate, walk, run and… Read More

Exploring Your Neighbourhood For Social Profitability

Business success with ‘kindness’ at its core!

A couple of weeks ago a member of our team was walking around the neighbourhood and stumbled upon a small boutique store called, A Kind Heart. She was intrigued and decided to step inside. This is Emily’s story… Kyla, who I later learned was the owner of the store, warmly greeted me. She began telling me that all of the… Read More

Discover The Launch of A New Platform for Social Profitability

Collaboration is a game changer for agencies and clients alike

Years of involvement in fundraising and marketing have borne witness to many successful professional collaborations and significant relationships. Never has this proven truer than when two companies are able work together to realize a vision for their not-for-profit clients and create something spectacular in the process. As a company owner, I have been fortunate to have been involved in such… Read More

The Shift in Strategic Planning for Social Profitability

The Shift in Strategic Planning for Social Profitability

How a new calendar year shouldn’t affect your year-to-year thinking

The start of a new year provides a tabula rasa… clean slate. Fresh beginnings are golden opportunities for brands and organizations to develop new ideas and approaches for corporate Social Profitability. We ask, “Should the slate be completely wiped clean of what’s come before?” A new year is a great time to be thinking about the importance of strategic planning…… Read More

Starlight Event image

The Perfect Occasion to Shine the Spotlight on Corporate Social Profitability

Holidays are the time to brighten the lives of those less fortunate

We’re deep in the holiday season. Along with holiday sales and promotions, inboxes and mailboxes are filled with friendly reminders and heartfelt pleas to help boost Social Profitability for those less fortunate and to personally give, give, give. But it takes more than one individual’s efforts to raise the kind of money that makes a real impact. We commend all… Read More

Can Package Design Make a Difference in Social Profitability?

Can Package Design Make a Difference in Social Profitability?

One more example of the social power that lies behind your branding

The arrival of November usually ushers in an onslaught of holiday décor and new seasonal packaging designs. November 1st is also when Starbucks traditionally reveals its annual red holiday takeaway cup. This year, things at Starbucks started off on a different note with a new green cup design, which has had some Starbucks patrons up in arms and responding with… Read More

The-Stronger-Your-Brand,-The-Greater-Social-Profitability

The Stronger Your Brand, the Greater Your Social Profitability

Start by putting smart, practical strategies in place

Is strategic planning any less important for a not-for-profit cause or organization’s brand than it is for a new startup or an established business? Not if you’re aiming for success and striving for Social Profitability! Building an effective strategy for a new or existing program or campaign takes more than just running with a good idea. It involves planning, insight… Read More

Promoting Causes During Back to School Achieves Social Profitability

Retailers use the busy shopping period to drive sales and awareness

The back-to-school period continues to gain importance and is second only to the December holidays as the busiest shopping period of the year. With that in mind, many retailers are stepping up their Q3 marketing and promotion efforts on behalf of their favourite charities and causes to gain Social Profitability. In an already crowded marketplace, with retailers vying for parents’… Read More

So Worth It T-Shirt

Enter our So Worth It! T-Shirt Contest!

Tag a friend to win

Follow SOCIAL WORTH on social media and enter the So Worth It! T-Shirt Contest by tagging a friend on Facebook, Instagram and Twitter who makes the world a better place. We want to know who inspires you! By tagging a friend on our posts, you will have the chance to win two So Worth It! T-Shirts. One for you, and… Read More