Brand aligns with millennials and boosts corporate social awareness
Coca-Cola and DoSomething.org teamed up in an effort to increase awareness of cyberbullying in the U.S., do something positive, affect a movement of change, and ultimately raised their corporate social consciousness profile. Almost 50% of young people have been bullied online 70% report seeing frequent online bullying 90% who see it do nothing Committed to building a stronger brand image… Read More
Character counts in building a culture of giving!
Socially responsible corporations are establishing themselves as forces to be reckoned with when it comes to promoting the greater good. Fundraising, corporate giving, media and public relations are key components to making their mark and spreading the word. But who is spearheading the movement from within? Savvy companies are creating a culture of giving, carving out a specific niche within… Read More
You can actually inspire your customer to do “good”
My son recently graduated high school and during his search for the ideal university education we had the opportunity to attend an open house at OCAD in Toronto. What struck me most at the time was their sales pitch; “We teach young people to solve the world’s problems”. Their goal was not just to turn out great designers or painters,… Read More