There Are No À La Carte Formulas For Fundraising Events

There Are No À La Carte Formulas For Fundraising Events

Customization and Leadership are Keys to Success and Social Profitability

There is a notion that ‘off the shelf’ events that already exist in the marketplace can be repackaged to suit other not-for-profits. Why do charities think that what works for one, will be good for all? There is a growing trend to scour the world for the next great event concept. So, what makes an event a winner in one… Read More

Time to Grow the Peer-to-Peer Fundraising Space

Time to Grow the Peer-to-Peer Fundraising Space

How the top industry players are raising Social Profitability

Toronto recently played host to the second annual Peer-to-Peer Fundraising Canada Conference, which was attended by professionals in the not-for-profit fundraising and development sector. This is a community of people who dedicate their lives to Social Profitability. Conference speakers and attendees represented a wide range of not-for-profit organizations and those who provide services to this sector. Many left with some… Read More

Is Peer-to-Peer Fundraising-Still-Achieving Social Profitability

Is Peer-to-Peer Fundraising Still Achieving Social Profitability?

Time to examine initiatives and participant engagement

The question, “Is peer-to-peer fundraising dead?” was recently posed to me. It struck me that as it relates to fundraising walks and rides, that may be the wrong question. Why not ask instead, “what are the leading causes and organizations doing right? How are they able to keep participants actively engaged and returning year after year to their signature events?”… Read More

‘Give & Take’ Pays it Forward for Social Profitability

Trade Secrets celebrates over 10 years of women helping women

Canadian beauty retailer, Trade Secrets/Glamour Secrets understands the value of Social Profitability and the impact of paying it forward in a big way. In the spirit of making a difference in the lives of women in need, Trade Secrets/Glamour Secrets, with 65 retail locations across Canada, have been giving back to those communities in a unique and quite beautiful way…. Read More

Activate Your Social Media Followers for Social Profitability

Use social platforms for awareness, donations, and growth!

It’s time to up the ante for your cause or organization with a social media strategy that boosts your Social Profitability. It’s no longer enough just to have a website or some online digital presence. Social media is tapping into millions of followers worldwide. You want to be able to hone in on the right platforms that will attract the… Read More

Social Media Influencers Engage Your Target Audience

Consider this tactic in your next media mix to see Social Profitability

There has never been a better time to break through the clutter of traditional advertising and reach your intended audience in a far more authentic way. This is especially true when you want to gain the interest and attention of millennials to achieve Social Profitability. The focus has shifted to social media, where people look to each other and their favourite personalities… Read More

Putting Your Campaign Front and Center for Social Profitability

Extending Your Reach to a Wider Audience

Fundraising campaigns take effort, time and money to build steam and reach enough supporters to see your donations or event registrations multiply. Of course, the connection to cause plays a strong roll in the success of any campaign’s achievement of Social Profitability. How can you guarantee that you’re in the game from the start? Firstly, don’t expect that your new… Read More

‘Slacktivism’ vs. Activism and its Effect on Social Profitability

Can your target audience be motivated into action through social media?

Supporting activist and advocacy groups, by simply “Clicking”, ‘Tweeting”, “Liking” or “Sharing” their message through social media platforms seems to be the latest trend. In this age of smartphones, Facebook, Twitter and YouTube (among others), it seems as though this is an easy way to cast a wide net, attain local and global outreach and allow for rapid dissemination of… Read More

Rewarding Charities for Upholding Big Goals and Achieving Social Profitability

Changing attitudes towards not-for-profit spending

Let’s take the altruistic attitude about not-for-profits – especially in relation to spending and expenses – and turn it on its ear. Many of us recognize that causes and charities are as much a business as any in the private sector, and equally accountable to the bottom line. Yet, it takes money to make money, even for charities. Is it… Read More

sharing-versus-telling-benefits-social-profitability

Sharing Versus Telling Benefits Social Profitability

Engaging and activating others by sharing the experience

We have long known that there is a correlation between the message and the success of not-for-profit campaigns. We feel so much more engaged when we hear a narrative about events, rather than just receiving blanket statements. Why does one react in such a visceral way when someone shares a story of his or her experience? Understanding this is vital… Read More