it-takes-more-than-financial-contributions-to-create-social-profitability

It Takes More Than Financial Contributions To Create Social Profitability

Number of employee volunteer hours and charities helped are great leading indicators

Recognized as one of Canada’s Top 100 Employers, CIBC, a leading Canadian-based global financial institution, demonstrates ways they are also good corporate citizens by living up to their mission to give back in any way they can. Not surprisingly, CIBC is also the only major financial institution named one of Achiever’s 50 Most Engaged Workplaces™ in North America. CIBC was… Read More

consumption-vs-co-creation-and-its-effect-on-social-profitability

Consumption vs. Co-Creation and its Effect on Social Profitability

New media models look at partnerships, not transactions

Over the past few years we’ve seen an evolution in the world of media as a new model, based on co-creation, has entered the landscape and caused traditional media to do an about face. The most successful marketing campaigns, especially for Social Profitability, are now based on shared values and true media partnerships. In the old-school view, brands shape people…. Read More

strategic-use-of-social-media-for-social-profitability

Strategic Use of Social Media for Social Profitability

Reach the right people with the right message – the right way!

Social media matters to not-for-profit organizations, where making connections is vital to success. Social Profitability relies on finding the right platforms to engage people and shine a light on your organization. In this day and age, it’s almost expected that the not-for-profit sector will be on social media. Regardless of the cause or size of the organization, not having a… Read More

its-time-to-influence-the-influencers-for-social-profitability

It’s Time to Influence the Influencers for Social Profitability

Activate the network that will provide you with the greatest reach

We’re living in a peer-to-peer age where ideas are being telegraphed at lightning speed. It’s the individual who now controls the narrative. So, how do we influence the individual? In the realm of philanthropy, it’s time to unleash the power of the ‘influencer’. These are the people to play a key role in mobilizing the troops and activating their involvement… Read More

making-connections-to-fuel-social-profitability

Making Connections to Fuel Social Profitability

Finding the relationship between passion & philanthropy

Welcome to the dawn of the New Age of Passion. Look at it as an antidote to a decade where people are hyper-focused, on the move, or plugged into digital devices and social media. We need to hit the ‘pause’ button to get back to our roots and take the time to stop, think, and feel. Let’s trust our hearts,… Read More

GivingTuesday – the Latest Phenomena in Social Profitability

GivingTuesday – the Latest Phenomena in Social Profitability

Businesses around the globe kick start a day of giving

First came Black Friday. Then Cyber Monday. Now, there’s GivingTuesday. Devised as a national day for everyone from consumers to small local businesses and multinational brands to get involved and get behind this annual 24-hour giving campaign. GivingTuesday is billed as a day where charities, companies and individuals join together to share commitments, rally for favourite causes and think about… Read More

engaging-millennials-for-social-profitability

Engaging Millennials for Social Profitability

Social media is a key influencer in the charitable giving of millennials

Digital devices are the lifelines of most, if not all millennials. Cause marketers who hope to attract this younger audience should invest resources to create interactive social experiences that are engaging and easily shareable on digital networks. Millennials want to celebrate the causes that are important to them and give to organizations that match their interests. Doing good has become… Read More

Defining ‘Social Profitability’ for Today and Tomorrow

What are Great Companies Doing to Elevate Their Social Consciousness?

Ask yourself, “What am I doing to make the world a better place?” Too grandiose? OK, so what are you doing in your community or within your own workplace? Today’s greatest companies are valued not only for their business acumen, but also for their social consciousness. Successful corporate leaders have found creative and thoughtful ways of mixing business practice with… Read More