Category: Activation —
stepping-up-aid-relief-also-aids-corporate-social-profitability

Stepping Up Aid Relief Also Aids Corporate Social Profitability

Understanding the importance of giving – and getting great PR

Global and national corporate giants have pledged huge support for Syrian refugees arriving in Canada. These corporations are in a position to make a positive impact in the lives of those who are landing with little more than the clothes on their backs, while at the same time amassing positive impressions of their commitment to Social Profitability. They are shining… Read More

changing-the-conversation-for-social-profitability

Changing the Conversation for Social Profitability

Begin by engaging community partners

I had the opportunity to speak at a symposium for a National healthcare charity, bringing together nearly 100 community team members at the managerial level, to connect with their provincial counterparts. I was asked to lead a session that would provide a strategic review of an existing fundraising event concept, with the goal of creating consensus on a path forward… Read More

the-pursuit-of-social-profitability-even-when-failure-strikes3

The Pursuit of Social Profitability… Even When Failure Strikes

When things don’t go as planned, be strategic in your response

Even the best of plans can sometimes fall short. Despite your best efforts to be strategic and collaborative as you created the perfect program, event or campaign, the results sometimes don’t meet their objectives. This does not necessarily mean your concept has no future. The exact opposite can be true. While a lack of success can be difficult to accept… Read More

social-profitability-is-on-the-rise

Social Profitability is on the Rise

Canadian small businesses have more reasons to get involved

Social Profitability is becoming a priority for Canadian small businesses. Many are beginning to realize that doing good for others can actually make good business sense all around. The trend to integrate corporate social responsibility (CSR) into a business strategy is starting to take hold from the grassroots level up. Small businesses should be prepared to leverage the good they… Read More

the-positive-impact-of-moving-money-for-social-profitability

The Positive Impact of Moving Money for Social Profitability

Using the power of a brand to influence change

Western Union, one of the leaders in global payment services, has created a campaign for Social Profitability that would empower people around the world and kick-start a chain of good deeds to make the world better for others. Western Union pledged to award grants that would help fund projects aimed at making a lasting, favorable change for individuals and communities… Read More

the-business-drivers-behind-social-profitability

The Business Drivers Behind Social Profitability

Social responsibility pays off when it comes from the heart

When it comes to making Social Profitability a priority in business, personal experience can be the motivating factor for many corporate leaders. It was for Paul Lindley, who founded Ella’s Kitchen. He had two motivating drivers: 1) his years helping build Nickelodeon into a trusted brand for children and seeking to address the perception that TV was responsible for kids’… Read More

it-takes-more-than-financial-contributions-to-create-social-profitability

It Takes More Than Financial Contributions To Create Social Profitability

Number of employee volunteer hours and charities helped are great leading indicators

Recognized as one of Canada’s Top 100 Employers, CIBC, a leading Canadian-based global financial institution, demonstrates ways they are also good corporate citizens by living up to their mission to give back in any way they can. Not surprisingly, CIBC is also the only major financial institution named one of Achiever’s 50 Most Engaged Workplaces™ in North America. CIBC was… Read More

take-back-the-table-for-social-responsibility

Take Back the Table for Social Responsibility

If a napkin can bring about social change, so can you!

When you think about corporate social responsibility (CSR), a big mistake is automatically defaulting to the assumption that it involves a financial commitment. The potential to create Social Profitability can be achieved in so many ways and is really only limited by your imagination. How many stories have you heard about greatness starting with a few scribbles on a paper… Read More

retail-canada-takes-the-lead-in-sustainability-social-profitability

Retail Canada Takes The Lead In Sustainability & Social Profitability

Going GREEN means staying on top of technology recycling

Some companies and retailers are taking environmental issues seriously and are becoming exemplary leaders in Social Profitability. Staples Canada, for example, the country’s largest office products and online retailer, has expanded its environmental sustainability efforts with outstanding results. The company has added recycling, energy reduction, and environmental stewardship initiatives to its existing programs to reduce its impact on the environment… Read More

consumption-vs-co-creation-and-its-effect-on-social-profitability

Consumption vs. Co-Creation and its Effect on Social Profitability

New media models look at partnerships, not transactions

Over the past few years we’ve seen an evolution in the world of media as a new model, based on co-creation, has entered the landscape and caused traditional media to do an about face. The most successful marketing campaigns, especially for Social Profitability, are now based on shared values and true media partnerships. In the old-school view, brands shape people…. Read More