Category: Activation —
leading-retailers-raise-social-profitability-awareness-with-checkout-charity

Leading Retailers Raise Social Profitability Awareness with ‘Checkout Charity’

Consumer engagement and donations increase at point of sale

Many of Canada’s leading retailers boost their Social Profitability right at their cash registers. Costco, Loblaws, Shoppers Drug Mart and Walmart are prime examples of those who have upped the ante in charitable giving, prompting customers to add a little extra to their purchases by making donations to a charity of choice. These small ‘asks’ have resulted in tens of… Read More

stars-shine-for-social-profitability

Stars Shine for Social Profitability

Celebrities lend their support to worthy causes

Charities working to achieve Social Profitability recognize the importance of fostering relationships with stars for their ability to increase awareness of their endeavours. For so many celebrities from the world of television, music, film, fashion, sports or the arts, commitment to a cause means more than paying it lip-service. Impassioned by their beliefs, whether through personal circumstance or the desire… Read More

Inspiring “Ideas that Matter” to achieve Social Profitability

You can actually inspire your customer to do “good”

My son recently graduated high school and during his search for the ideal university education we had the opportunity to attend an open house at OCAD in Toronto. What struck me most at the time was their sales pitch; “We teach young people to solve the world’s problems”. Their goal was not just to turn out great designers or painters,… Read More

Defining ‘Social Profitability’ for Today and Tomorrow

What are Great Companies Doing to Elevate Their Social Consciousness?

Ask yourself, “What am I doing to make the world a better place?” Too grandiose? OK, so what are you doing in your community or within your own workplace? Today’s greatest companies are valued not only for their business acumen, but also for their social consciousness. Successful corporate leaders have found creative and thoughtful ways of mixing business practice with… Read More