Category: Cause Marketing —
the-business-drivers-behind-social-profitability

The Business Drivers Behind Social Profitability

Social responsibility pays off when it comes from the heart

When it comes to making Social Profitability a priority in business, personal experience can be the motivating factor for many corporate leaders. It was for Paul Lindley, who founded Ella’s Kitchen. He had two motivating drivers: 1) his years helping build Nickelodeon into a trusted brand for children and seeking to address the perception that TV was responsible for kids’… Read More

it-takes-more-than-financial-contributions-to-create-social-profitability

It Takes More Than Financial Contributions To Create Social Profitability

Number of employee volunteer hours and charities helped are great leading indicators

Recognized as one of Canada’s Top 100 Employers, CIBC, a leading Canadian-based global financial institution, demonstrates ways they are also good corporate citizens by living up to their mission to give back in any way they can. Not surprisingly, CIBC is also the only major financial institution named one of Achiever’s 50 Most Engaged Workplaces™ in North America. CIBC was… Read More

take-back-the-table-for-social-responsibility

Take Back the Table for Social Responsibility

If a napkin can bring about social change, so can you!

When you think about corporate social responsibility (CSR), a big mistake is automatically defaulting to the assumption that it involves a financial commitment. The potential to create Social Profitability can be achieved in so many ways and is really only limited by your imagination. How many stories have you heard about greatness starting with a few scribbles on a paper… Read More

leading-retailers-raise-social-profitability-awareness-with-checkout-charity

Leading Retailers Raise Social Profitability Awareness with ‘Checkout Charity’

Consumer engagement and donations increase at point of sale

Many of Canada’s leading retailers boost their Social Profitability right at their cash registers. Costco, Loblaws, Shoppers Drug Mart and Walmart are prime examples of those who have upped the ante in charitable giving, prompting customers to add a little extra to their purchases by making donations to a charity of choice. These small ‘asks’ have resulted in tens of… Read More

making-connections-to-fuel-social-profitability

Making Connections to Fuel Social Profitability

Finding the relationship between passion & philanthropy

Welcome to the dawn of the New Age of Passion. Look at it as an antidote to a decade where people are hyper-focused, on the move, or plugged into digital devices and social media. We need to hit the ‘pause’ button to get back to our roots and take the time to stop, think, and feel. Let’s trust our hearts,… Read More

coca-cola-launches-a-happiness-hackathon-for-social-profitability

Coca-Cola launches a “Happiness Hackathon” for Social Profitability

Brand aligns with millennials and boosts corporate social awareness

Coca-Cola and DoSomething.org teamed up in an effort to increase awareness of cyberbullying in the U.S., do something positive, affect a movement of change, and ultimately raised their corporate social consciousness profile. Almost 50% of young people have been bullied online 70% report seeing frequent online bullying 90% who see it do nothing Committed to building a stronger brand image… Read More

GivingTuesday – the Latest Phenomena in Social Profitability

GivingTuesday – the Latest Phenomena in Social Profitability

Businesses around the globe kick start a day of giving

First came Black Friday. Then Cyber Monday. Now, there’s GivingTuesday. Devised as a national day for everyone from consumers to small local businesses and multinational brands to get involved and get behind this annual 24-hour giving campaign. GivingTuesday is billed as a day where charities, companies and individuals join together to share commitments, rally for favourite causes and think about… Read More

the-right-hire-for-social-profitability2

The Right Hire for Social Profitability

Character counts in building a culture of giving!

Socially responsible corporations are establishing themselves as forces to be reckoned with when it comes to promoting the greater good. Fundraising, corporate giving, media and public relations are key components to making their mark and spreading the word. But who is spearheading the movement from within? Savvy companies are creating a culture of giving, carving out a specific niche within… Read More

Inspiring “Ideas that Matter” to achieve Social Profitability

You can actually inspire your customer to do “good”

My son recently graduated high school and during his search for the ideal university education we had the opportunity to attend an open house at OCAD in Toronto. What struck me most at the time was their sales pitch; “We teach young people to solve the world’s problems”. Their goal was not just to turn out great designers or painters,… Read More

Defining ‘Social Profitability’ for Today and Tomorrow

What are Great Companies Doing to Elevate Their Social Consciousness?

Ask yourself, “What am I doing to make the world a better place?” Too grandiose? OK, so what are you doing in your community or within your own workplace? Today’s greatest companies are valued not only for their business acumen, but also for their social consciousness. Successful corporate leaders have found creative and thoughtful ways of mixing business practice with… Read More