Category: Communications —
making-connections-to-fuel-social-profitability

Making Connections to Fuel Social Profitability

Finding the relationship between passion & philanthropy

Welcome to the dawn of the New Age of Passion. Look at it as an antidote to a decade where people are hyper-focused, on the move, or plugged into digital devices and social media. We need to hit the ‘pause’ button to get back to our roots and take the time to stop, think, and feel. Let’s trust our hearts,… Read More

The Path to Social Profitability is to be ‘Strategic’

A strategic plan is your roadmap to success

You are ready to call an agency to let them know that you have a new event or program that you want to bring to market and need to create the brand for it. At issue – your creative brief has more questions than answers. What do you do? This story is not unique to you, it happens all the… Read More

path-social-profitability-through-insight

The Path to Social Profitability Through ‘Insight’

You must understand the subconscious need(s) of your target audience

Strategic planning must be rooted in deep, meaningful Insight. Only by understanding the customer’s motivation and behaviour related to your brand experience can you hope to create awareness and engagement. Social Profitability depends on creating a connection between a brand’s features and benefits and the subconscious need(s) of your target audience. So when you set out to create a new… Read More

the-path-to-social-profitability-through-discovery

The Path to Social Profitability Through ‘Discovery’

Collaboration and inclusivity are essential to create!

If strategic planning is rooted in deep, meaningful Insight, then it is only through Discovery that powerful, breakthrough ideas can be brought to life. Social Profitability depends on being able to effectively connect the dots between the learning from customer insight and the knowledge and experience of those charged with the responsibility for creating something new. So when you set… Read More

the-path-to-social-profitability-requires-connection

The Path to Social Profitability Requires ‘Connection’

Bringing your Strategic Plan to life

If strategic planning is rooted in deep, meaningful Insight, and Discovery is where breakthrough ideas are brought to life, then all that remains is to determine the essence of your story and the message that will resonate most with your target audience. I call this creating “Connection”. In order to bring your Strategic Plan to life, it is essential that… Read More

coca-cola-launches-a-happiness-hackathon-for-social-profitability

Coca-Cola launches a “Happiness Hackathon” for Social Profitability

Brand aligns with millennials and boosts corporate social awareness

Coca-Cola and DoSomething.org teamed up in an effort to increase awareness of cyberbullying in the U.S., do something positive, affect a movement of change, and ultimately raised their corporate social consciousness profile. Almost 50% of young people have been bullied online 70% report seeing frequent online bullying 90% who see it do nothing Committed to building a stronger brand image… Read More

GivingTuesday – the Latest Phenomena in Social Profitability

GivingTuesday – the Latest Phenomena in Social Profitability

Businesses around the globe kick start a day of giving

First came Black Friday. Then Cyber Monday. Now, there’s GivingTuesday. Devised as a national day for everyone from consumers to small local businesses and multinational brands to get involved and get behind this annual 24-hour giving campaign. GivingTuesday is billed as a day where charities, companies and individuals join together to share commitments, rally for favourite causes and think about… Read More

the-right-hire-for-social-profitability2

The Right Hire for Social Profitability

Character counts in building a culture of giving!

Socially responsible corporations are establishing themselves as forces to be reckoned with when it comes to promoting the greater good. Fundraising, corporate giving, media and public relations are key components to making their mark and spreading the word. But who is spearheading the movement from within? Savvy companies are creating a culture of giving, carving out a specific niche within… Read More

engaging-millennials-for-social-profitability

Engaging Millennials for Social Profitability

Social media is a key influencer in the charitable giving of millennials

Digital devices are the lifelines of most, if not all millennials. Cause marketers who hope to attract this younger audience should invest resources to create interactive social experiences that are engaging and easily shareable on digital networks. Millennials want to celebrate the causes that are important to them and give to organizations that match their interests. Doing good has become… Read More

Inspiring “Ideas that Matter” to achieve Social Profitability

You can actually inspire your customer to do “good”

My son recently graduated high school and during his search for the ideal university education we had the opportunity to attend an open house at OCAD in Toronto. What struck me most at the time was their sales pitch; “We teach young people to solve the world’s problems”. Their goal was not just to turn out great designers or painters,… Read More