Category: Creative —
the-path-to-social-profitability-requires-connection

The Path to Social Profitability Requires ‘Connection’

Bringing your Strategic Plan to life

If strategic planning is rooted in deep, meaningful Insight, and Discovery is where breakthrough ideas are brought to life, then all that remains is to determine the essence of your story and the message that will resonate most with your target audience. I call this creating “Connection”. In order to bring your Strategic Plan to life, it is essential that… Read More

Inspiring “Ideas that Matter” to achieve Social Profitability

You can actually inspire your customer to do “good”

My son recently graduated high school and during his search for the ideal university education we had the opportunity to attend an open house at OCAD in Toronto. What struck me most at the time was their sales pitch; “We teach young people to solve the world’s problems”. Their goal was not just to turn out great designers or painters,… Read More