Category: Digital Marketing —

Social Media Influencers Engage Your Target Audience

Consider this tactic in your next media mix to see Social Profitability

There has never been a better time to break through the clutter of traditional advertising and reach your intended audience in a far more authentic way. This is especially true when you want to gain the interest and attention of millennials to achieve Social Profitability. The focus has shifted to social media, where people look to each other and their favourite personalities… Read More

Putting Your Campaign Front and Center for Social Profitability

Extending Your Reach to a Wider Audience

Fundraising campaigns take effort, time and money to build steam and reach enough supporters to see your donations or event registrations multiply. Of course, the connection to cause plays a strong roll in the success of any campaign’s achievement of Social Profitability. How can you guarantee that you’re in the game from the start? Firstly, don’t expect that your new… Read More

canadas-anti-spam-legislation-and-its-affect-on-social-profitability

Canada’s Anti-Spam Legislation and its Affect on Social Profitability

You must be compliant and personalized to achieve a successful email marketing strategy

Despite the fact that Canada’s Anti-Spam Legislation (CASL) has prompted many not-for-profit organizations to cut down on – or even cut out – the use of email as part of their marketing strategy, it’s worth the effort to adapt your cause marketing plan to comply with the current legislation. Email is not only the most effective, but also among the… Read More

the-positive-impact-of-moving-money-for-social-profitability

The Positive Impact of Moving Money for Social Profitability

Using the power of a brand to influence change

Western Union, one of the leaders in global payment services, has created a campaign for Social Profitability that would empower people around the world and kick-start a chain of good deeds to make the world better for others. Western Union pledged to award grants that would help fund projects aimed at making a lasting, favorable change for individuals and communities… Read More

take-back-the-table-for-social-responsibility

Take Back the Table for Social Responsibility

If a napkin can bring about social change, so can you!

When you think about corporate social responsibility (CSR), a big mistake is automatically defaulting to the assumption that it involves a financial commitment. The potential to create Social Profitability can be achieved in so many ways and is really only limited by your imagination. How many stories have you heard about greatness starting with a few scribbles on a paper… Read More

coca-cola-launches-a-happiness-hackathon-for-social-profitability

Coca-Cola launches a “Happiness Hackathon” for Social Profitability

Brand aligns with millennials and boosts corporate social awareness

Coca-Cola and DoSomething.org teamed up in an effort to increase awareness of cyberbullying in the U.S., do something positive, affect a movement of change, and ultimately raised their corporate social consciousness profile. Almost 50% of young people have been bullied online 70% report seeing frequent online bullying 90% who see it do nothing Committed to building a stronger brand image… Read More

GivingTuesday – the Latest Phenomena in Social Profitability

GivingTuesday – the Latest Phenomena in Social Profitability

Businesses around the globe kick start a day of giving

First came Black Friday. Then Cyber Monday. Now, there’s GivingTuesday. Devised as a national day for everyone from consumers to small local businesses and multinational brands to get involved and get behind this annual 24-hour giving campaign. GivingTuesday is billed as a day where charities, companies and individuals join together to share commitments, rally for favourite causes and think about… Read More

engaging-millennials-for-social-profitability

Engaging Millennials for Social Profitability

Social media is a key influencer in the charitable giving of millennials

Digital devices are the lifelines of most, if not all millennials. Cause marketers who hope to attract this younger audience should invest resources to create interactive social experiences that are engaging and easily shareable on digital networks. Millennials want to celebrate the causes that are important to them and give to organizations that match their interests. Doing good has become… Read More