Category: Events —
Appreciation Amplifies Social Profitability

Appreciation Amplifies Social Profitability

Make your stewardship as epic as your event!

I participated in the 10th Annual Ride to Conquer Cancer. I trained, raised over $4,000 for the Princess Margaret Cancer Foundation (PMCF) and rode over 200km from Toronto to Niagara Falls. It was an incredible experience from start to finish. A couple of months ago, Geoff wrote a blog called “Is Peer-to-Peer Fundraising Still Achieving Social Profitability?” He posed the following… Read More

United Way Songs of the City BANNER_BLOG

Bringing People Together for Social Profitability

The ultimate expression of community belonging

Through my day job, I have the privilege of collaborating with some inspiring organizations and individuals that are working hard to generate the necessary funds to advance their respective missions. Over time, it is usually not that hard for me to find myself becoming personally engaged and connected to these causes… ultimately leading me to fundraise, donate, walk, run and… Read More

Discover The Launch of A New Platform for Social Profitability

Collaboration is a game changer for agencies and clients alike

Years of involvement in fundraising and marketing have borne witness to many successful professional collaborations and significant relationships. Never has this proven truer than when two companies are able work together to realize a vision for their not-for-profit clients and create something spectacular in the process. As a company owner, I have been fortunate to have been involved in such… Read More

There Are No À La Carte Formulas For Fundraising Events

There Are No À La Carte Formulas For Fundraising Events

Customization and Leadership are Keys to Success and Social Profitability

There is a notion that ‘off the shelf’ events that already exist in the marketplace can be repackaged to suit other not-for-profits. Why do charities think that what works for one, will be good for all? There is a growing trend to scour the world for the next great event concept. So, what makes an event a winner in one… Read More

Starlight Event image

The Perfect Occasion to Shine the Spotlight on Corporate Social Profitability

Holidays are the time to brighten the lives of those less fortunate

We’re deep in the holiday season. Along with holiday sales and promotions, inboxes and mailboxes are filled with friendly reminders and heartfelt pleas to help boost Social Profitability for those less fortunate and to personally give, give, give. But it takes more than one individual’s efforts to raise the kind of money that makes a real impact. We commend all… Read More

Is Peer-to-Peer Fundraising-Still-Achieving Social Profitability

Is Peer-to-Peer Fundraising Still Achieving Social Profitability?

Time to examine initiatives and participant engagement

The question, “Is peer-to-peer fundraising dead?” was recently posed to me. It struck me that as it relates to fundraising walks and rides, that may be the wrong question. Why not ask instead, “what are the leading causes and organizations doing right? How are they able to keep participants actively engaged and returning year after year to their signature events?”… Read More

Promoting Causes During Back to School Achieves Social Profitability

Retailers use the busy shopping period to drive sales and awareness

The back-to-school period continues to gain importance and is second only to the December holidays as the busiest shopping period of the year. With that in mind, many retailers are stepping up their Q3 marketing and promotion efforts on behalf of their favourite charities and causes to gain Social Profitability. In an already crowded marketplace, with retailers vying for parents’… Read More

Team ‘Social Worth’ hits the Open Road & Track for Social Profitability

Coming together to raise funds and awareness

In addition to sharing our passion and commitment through our work on Social Worth, Geoff and I are incredibly fortunate to work with a team of marketing and communications professionals who are philanthropic, charitable, do-gooders. Geoff and David at the 2015 OneWalk – September 2015 So while we normally talk about what others are doing to bring together great companies… Read More

Iconic Office & Retail Property a Frontrunner in Social Profitability

Brookfield Place Toronto proves its Eco-Consciousness

“Are you Eco-Conscious?” That’s the question Brookfield Place is posing to its audience of corporate and commercial real estate tenants, and the over 100,000 people that pass through Toronto’s iconic office tower and retail concourse on a daily basis. The multi-channel campaign was designed to bring awareness and increase social activity during Earth Month, with an emphasis on the good… Read More

Plan Canada Uses Innovation to Achieve Social Profitability

#LiftHerUp campaign kicked off with a 3D hologram

When it comes to fundraising and cause marketing, we need to realize how technology can be harnessed to connect people and brands like never before. We need to find inventive and original ways to mesh strategic objectives, creative thinking and technical know-how. Plan International Canada recently demonstrated how it can be done with a new and innovative digital campaign that… Read More