Category: Marketing —
strategic-use-of-social-media-for-social-profitability

Strategic Use of Social Media for Social Profitability

Reach the right people with the right message – the right way!

Social media matters to not-for-profit organizations, where making connections is vital to success. Social Profitability relies on finding the right platforms to engage people and shine a light on your organization. In this day and age, it’s almost expected that the not-for-profit sector will be on social media. Regardless of the cause or size of the organization, not having a… Read More

The Path to Social Profitability is to be ‘Strategic’

A strategic plan is your roadmap to success

You are ready to call an agency to let them know that you have a new event or program that you want to bring to market and need to create the brand for it. At issue – your creative brief has more questions than answers. What do you do? This story is not unique to you, it happens all the… Read More

GivingTuesday – the Latest Phenomena in Social Profitability

GivingTuesday – the Latest Phenomena in Social Profitability

Businesses around the globe kick start a day of giving

First came Black Friday. Then Cyber Monday. Now, there’s GivingTuesday. Devised as a national day for everyone from consumers to small local businesses and multinational brands to get involved and get behind this annual 24-hour giving campaign. GivingTuesday is billed as a day where charities, companies and individuals join together to share commitments, rally for favourite causes and think about… Read More

engaging-millennials-for-social-profitability

Engaging Millennials for Social Profitability

Social media is a key influencer in the charitable giving of millennials

Digital devices are the lifelines of most, if not all millennials. Cause marketers who hope to attract this younger audience should invest resources to create interactive social experiences that are engaging and easily shareable on digital networks. Millennials want to celebrate the causes that are important to them and give to organizations that match their interests. Doing good has become… Read More

Defining ‘Social Profitability’ for Today and Tomorrow

What are Great Companies Doing to Elevate Their Social Consciousness?

Ask yourself, “What am I doing to make the world a better place?” Too grandiose? OK, so what are you doing in your community or within your own workplace? Today’s greatest companies are valued not only for their business acumen, but also for their social consciousness. Successful corporate leaders have found creative and thoughtful ways of mixing business practice with… Read More