Category: Not-for-Profit —

Team ‘Social Worth’ hits the Open Road & Track for Social Profitability

Coming together to raise funds and awareness

In addition to sharing our passion and commitment through our work on Social Worth, Geoff and I are incredibly fortunate to work with a team of marketing and communications professionals who are philanthropic, charitable, do-gooders. Geoff and David at the 2015 OneWalk – September 2015 So while we normally talk about what others are doing to bring together great companies… Read More

Plan Canada Uses Innovation to Achieve Social Profitability

#LiftHerUp campaign kicked off with a 3D hologram

When it comes to fundraising and cause marketing, we need to realize how technology can be harnessed to connect people and brands like never before. We need to find inventive and original ways to mesh strategic objectives, creative thinking and technical know-how. Plan International Canada recently demonstrated how it can be done with a new and innovative digital campaign that… Read More

‘Licensed to Learn’ for Social Profitability?

Peer-to-Peer tutoring is a game changer in boosting student success

I was introduced to an incredible organization dedicated to boosting student success through personalized peer tutoring and leadership training. With a small, but mighty team, this organization is currently engaging nearly 4,000 young people across Southern Ontario, with a focus on underserved groups and vulnerable communities in Neighbourhood Improvement Areas. L2L, or Licensed to Learn, is dedicated to helping youth… Read More

Rewarding Charities for Upholding Big Goals and Achieving Social Profitability

Changing attitudes towards not-for-profit spending

Let’s take the altruistic attitude about not-for-profits – especially in relation to spending and expenses – and turn it on its ear. Many of us recognize that causes and charities are as much a business as any in the private sector, and equally accountable to the bottom line. Yet, it takes money to make money, even for charities. Is it… Read More

Corporate Canada Targets Women’s Needs for Social Profitability

From health to domestic abuse, companies pledge their support

Each year, companies large and small make a commitment to causes that impact the lives of women. These partnerships not only benefit women’s causes, but also create a higher level of connection between the company and their employees. Whether through employee fundraising, participation or pro-bono gifts, becoming involved and supporting causes benefits staff, which in turn benefits the company’s Social… Read More

How Transparency Factors into Social Profitability

Gaining trust for your organization

Cause-related marketing has grown into a popular strategic tactic and public relations tool for corporations and charities. Trust is the key to building a transparent brand. Trust is even more critical in branding and reporting in the not-for-profit sector. It is imperative that your audience believes that the business or organization is acting as a good corporate citizen and doing… Read More

stepping-up-aid-relief-also-aids-corporate-social-profitability

Stepping Up Aid Relief Also Aids Corporate Social Profitability

Understanding the importance of giving – and getting great PR

Global and national corporate giants have pledged huge support for Syrian refugees arriving in Canada. These corporations are in a position to make a positive impact in the lives of those who are landing with little more than the clothes on their backs, while at the same time amassing positive impressions of their commitment to Social Profitability. They are shining… Read More

changing-the-conversation-for-social-profitability

Changing the Conversation for Social Profitability

Begin by engaging community partners

I had the opportunity to speak at a symposium for a National healthcare charity, bringing together nearly 100 community team members at the managerial level, to connect with their provincial counterparts. I was asked to lead a session that would provide a strategic review of an existing fundraising event concept, with the goal of creating consensus on a path forward… Read More

canadas-anti-spam-legislation-and-its-affect-on-social-profitability

Canada’s Anti-Spam Legislation and its Affect on Social Profitability

You must be compliant and personalized to achieve a successful email marketing strategy

Despite the fact that Canada’s Anti-Spam Legislation (CASL) has prompted many not-for-profit organizations to cut down on – or even cut out – the use of email as part of their marketing strategy, it’s worth the effort to adapt your cause marketing plan to comply with the current legislation. Email is not only the most effective, but also among the… Read More

sharing-versus-telling-benefits-social-profitability

Sharing Versus Telling Benefits Social Profitability

Engaging and activating others by sharing the experience

We have long known that there is a correlation between the message and the success of not-for-profit campaigns. We feel so much more engaged when we hear a narrative about events, rather than just receiving blanket statements. Why does one react in such a visceral way when someone shares a story of his or her experience? Understanding this is vital… Read More