Category: Not-for-Profit —
Going GREEN means staying on top of technology recycling
Some companies and retailers are taking environmental issues seriously and are becoming exemplary leaders in Social Profitability. Staples Canada, for example, the country’s largest office products and online retailer, has expanded its environmental sustainability efforts with outstanding results. The company has added recycling, energy reduction, and environmental stewardship initiatives to its existing programs to reduce its impact on the environment… Read More
Consumer engagement and donations increase at point of sale
Many of Canada’s leading retailers boost their Social Profitability right at their cash registers. Costco, Loblaws, Shoppers Drug Mart and Walmart are prime examples of those who have upped the ante in charitable giving, prompting customers to add a little extra to their purchases by making donations to a charity of choice. These small ‘asks’ have resulted in tens of… Read More
Celebrities lend their support to worthy causes
Charities working to achieve Social Profitability recognize the importance of fostering relationships with stars for their ability to increase awareness of their endeavours. For so many celebrities from the world of television, music, film, fashion, sports or the arts, commitment to a cause means more than paying it lip-service. Impassioned by their beliefs, whether through personal circumstance or the desire… Read More
Reach the right people with the right message – the right way!
Social media matters to not-for-profit organizations, where making connections is vital to success. Social Profitability relies on finding the right platforms to engage people and shine a light on your organization. In this day and age, it’s almost expected that the not-for-profit sector will be on social media. Regardless of the cause or size of the organization, not having a… Read More
Social media is a key influencer in the charitable giving of millennials
Digital devices are the lifelines of most, if not all millennials. Cause marketers who hope to attract this younger audience should invest resources to create interactive social experiences that are engaging and easily shareable on digital networks. Millennials want to celebrate the causes that are important to them and give to organizations that match their interests. Doing good has become… Read More
You can actually inspire your customer to do “good”
My son recently graduated high school and during his search for the ideal university education we had the opportunity to attend an open house at OCAD in Toronto. What struck me most at the time was their sales pitch; “We teach young people to solve the world’s problems”. Their goal was not just to turn out great designers or painters,… Read More
What are Great Companies Doing to Elevate Their Social Consciousness?
Ask yourself, “What am I doing to make the world a better place?” Too grandiose? OK, so what are you doing in your community or within your own workplace? Today’s greatest companies are valued not only for their business acumen, but also for their social consciousness. Successful corporate leaders have found creative and thoughtful ways of mixing business practice with… Read More