Category: Participation —
Appreciation Amplifies Social Profitability

Appreciation Amplifies Social Profitability

Make your stewardship as epic as your event!

I participated in the 10th Annual Ride to Conquer Cancer. I trained, raised over $4,000 for the Princess Margaret Cancer Foundation (PMCF) and rode over 200km from Toronto to Niagara Falls. It was an incredible experience from start to finish. A couple of months ago, Geoff wrote a blog called “Is Peer-to-Peer Fundraising Still Achieving Social Profitability?” He posed the following… Read More

Exploring Your Neighbourhood For Social Profitability

Business success with ‘kindness’ at its core!

A couple of weeks ago a member of our team was walking around the neighbourhood and stumbled upon a small boutique store called, A Kind Heart. She was intrigued and decided to step inside. This is Emily’s story… Kyla, who I later learned was the owner of the store, warmly greeted me. She began telling me that all of the… Read More

There Are No À La Carte Formulas For Fundraising Events

There Are No À La Carte Formulas For Fundraising Events

Customization and Leadership are Keys to Success and Social Profitability

There is a notion that ‘off the shelf’ events that already exist in the marketplace can be repackaged to suit other not-for-profits. Why do charities think that what works for one, will be good for all? There is a growing trend to scour the world for the next great event concept. So, what makes an event a winner in one… Read More

Time to Grow the Peer-to-Peer Fundraising Space

Time to Grow the Peer-to-Peer Fundraising Space

How the top industry players are raising Social Profitability

Toronto recently played host to the second annual Peer-to-Peer Fundraising Canada Conference, which was attended by professionals in the not-for-profit fundraising and development sector. This is a community of people who dedicate their lives to Social Profitability. Conference speakers and attendees represented a wide range of not-for-profit organizations and those who provide services to this sector. Many left with some… Read More

Is Peer-to-Peer Fundraising-Still-Achieving Social Profitability

Is Peer-to-Peer Fundraising Still Achieving Social Profitability?

Time to examine initiatives and participant engagement

The question, “Is peer-to-peer fundraising dead?” was recently posed to me. It struck me that as it relates to fundraising walks and rides, that may be the wrong question. Why not ask instead, “what are the leading causes and organizations doing right? How are they able to keep participants actively engaged and returning year after year to their signature events?”… Read More

Promoting Causes During Back to School Achieves Social Profitability

Retailers use the busy shopping period to drive sales and awareness

The back-to-school period continues to gain importance and is second only to the December holidays as the busiest shopping period of the year. With that in mind, many retailers are stepping up their Q3 marketing and promotion efforts on behalf of their favourite charities and causes to gain Social Profitability. In an already crowded marketplace, with retailers vying for parents’… Read More

Team ‘Social Worth’ hits the Open Road & Track for Social Profitability

Coming together to raise funds and awareness

In addition to sharing our passion and commitment through our work on Social Worth, Geoff and I are incredibly fortunate to work with a team of marketing and communications professionals who are philanthropic, charitable, do-gooders. Geoff and David at the 2015 OneWalk – September 2015 So while we normally talk about what others are doing to bring together great companies… Read More

Iconic Office & Retail Property a Frontrunner in Social Profitability

Brookfield Place Toronto proves its Eco-Consciousness

“Are you Eco-Conscious?” That’s the question Brookfield Place is posing to its audience of corporate and commercial real estate tenants, and the over 100,000 people that pass through Toronto’s iconic office tower and retail concourse on a daily basis. The multi-channel campaign was designed to bring awareness and increase social activity during Earth Month, with an emphasis on the good… Read More

Plan Canada Uses Innovation to Achieve Social Profitability

#LiftHerUp campaign kicked off with a 3D hologram

When it comes to fundraising and cause marketing, we need to realize how technology can be harnessed to connect people and brands like never before. We need to find inventive and original ways to mesh strategic objectives, creative thinking and technical know-how. Plan International Canada recently demonstrated how it can be done with a new and innovative digital campaign that… Read More

‘Licensed to Learn’ for Social Profitability?

Peer-to-Peer tutoring is a game changer in boosting student success

I was introduced to an incredible organization dedicated to boosting student success through personalized peer tutoring and leadership training. With a small, but mighty team, this organization is currently engaging nearly 4,000 young people across Southern Ontario, with a focus on underserved groups and vulnerable communities in Neighbourhood Improvement Areas. L2L, or Licensed to Learn, is dedicated to helping youth… Read More