Category: Participation —

‘Slacktivism’ vs. Activism and its Effect on Social Profitability

Can your target audience be motivated into action through social media?

Supporting activist and advocacy groups, by simply “Clicking”, ‘Tweeting”, “Liking” or “Sharing” their message through social media platforms seems to be the latest trend. In this age of smartphones, Facebook, Twitter and YouTube (among others), it seems as though this is an easy way to cast a wide net, attain local and global outreach and allow for rapid dissemination of… Read More

Corporate Canada Targets Women’s Needs for Social Profitability

From health to domestic abuse, companies pledge their support

Each year, companies large and small make a commitment to causes that impact the lives of women. These partnerships not only benefit women’s causes, but also create a higher level of connection between the company and their employees. Whether through employee fundraising, participation or pro-bono gifts, becoming involved and supporting causes benefits staff, which in turn benefits the company’s Social… Read More

exploitive-or-tactical-for-social-profitability

Exploitive or Tactical for Social Profitability?

Engaging the many by targeting the few

When is it o.k. to push boundaries? For Social Profitability… perhaps all of the time?!? I read in ADWEEK about a campaign created by an agency in Demark on behalf of Coca-Cola and its new brand, stevia- and cane-sugar-sweetened Coca-Cola Life. The kicker was that only about 5% of the population could actually see the message. The message was hidden… Read More

stepping-up-aid-relief-also-aids-corporate-social-profitability

Stepping Up Aid Relief Also Aids Corporate Social Profitability

Understanding the importance of giving – and getting great PR

Global and national corporate giants have pledged huge support for Syrian refugees arriving in Canada. These corporations are in a position to make a positive impact in the lives of those who are landing with little more than the clothes on their backs, while at the same time amassing positive impressions of their commitment to Social Profitability. They are shining… Read More

changing-the-conversation-for-social-profitability

Changing the Conversation for Social Profitability

Begin by engaging community partners

I had the opportunity to speak at a symposium for a National healthcare charity, bringing together nearly 100 community team members at the managerial level, to connect with their provincial counterparts. I was asked to lead a session that would provide a strategic review of an existing fundraising event concept, with the goal of creating consensus on a path forward… Read More

the-pursuit-of-social-profitability-even-when-failure-strikes3

The Pursuit of Social Profitability… Even When Failure Strikes

When things don’t go as planned, be strategic in your response

Even the best of plans can sometimes fall short. Despite your best efforts to be strategic and collaborative as you created the perfect program, event or campaign, the results sometimes don’t meet their objectives. This does not necessarily mean your concept has no future. The exact opposite can be true. While a lack of success can be difficult to accept… Read More

social-profitability-is-on-the-rise

Social Profitability is on the Rise

Canadian small businesses have more reasons to get involved

Social Profitability is becoming a priority for Canadian small businesses. Many are beginning to realize that doing good for others can actually make good business sense all around. The trend to integrate corporate social responsibility (CSR) into a business strategy is starting to take hold from the grassroots level up. Small businesses should be prepared to leverage the good they… Read More

the-positive-impact-of-moving-money-for-social-profitability

The Positive Impact of Moving Money for Social Profitability

Using the power of a brand to influence change

Western Union, one of the leaders in global payment services, has created a campaign for Social Profitability that would empower people around the world and kick-start a chain of good deeds to make the world better for others. Western Union pledged to award grants that would help fund projects aimed at making a lasting, favorable change for individuals and communities… Read More

change-agents-for-social-responsibility

Change Agents for Social Responsibility

Activating young people to change the world

As I watch the notion of Social Responsibility take root in the world, I take comfort in knowing that the creativity and passion that good corporate citizens bring forward is endless and abundant. The desire to inspire and engage is genuine and is fast becoming an economic driver of strong financial performance. So what are you waiting for? When imagining… Read More

the-business-drivers-behind-social-profitability

The Business Drivers Behind Social Profitability

Social responsibility pays off when it comes from the heart

When it comes to making Social Profitability a priority in business, personal experience can be the motivating factor for many corporate leaders. It was for Paul Lindley, who founded Ella’s Kitchen. He had two motivating drivers: 1) his years helping build Nickelodeon into a trusted brand for children and seeking to address the perception that TV was responsible for kids’… Read More