Category: Participation —
it-takes-more-than-financial-contributions-to-create-social-profitability

It Takes More Than Financial Contributions To Create Social Profitability

Number of employee volunteer hours and charities helped are great leading indicators

Recognized as one of Canada’s Top 100 Employers, CIBC, a leading Canadian-based global financial institution, demonstrates ways they are also good corporate citizens by living up to their mission to give back in any way they can. Not surprisingly, CIBC is also the only major financial institution named one of Achiever’s 50 Most Engaged Workplaces™ in North America. CIBC was… Read More

take-back-the-table-for-social-responsibility

Take Back the Table for Social Responsibility

If a napkin can bring about social change, so can you!

When you think about corporate social responsibility (CSR), a big mistake is automatically defaulting to the assumption that it involves a financial commitment. The potential to create Social Profitability can be achieved in so many ways and is really only limited by your imagination. How many stories have you heard about greatness starting with a few scribbles on a paper… Read More

retail-canada-takes-the-lead-in-sustainability-social-profitability

Retail Canada Takes The Lead In Sustainability & Social Profitability

Going GREEN means staying on top of technology recycling

Some companies and retailers are taking environmental issues seriously and are becoming exemplary leaders in Social Profitability. Staples Canada, for example, the country’s largest office products and online retailer, has expanded its environmental sustainability efforts with outstanding results. The company has added recycling, energy reduction, and environmental stewardship initiatives to its existing programs to reduce its impact on the environment… Read More

leading-retailers-raise-social-profitability-awareness-with-checkout-charity

Leading Retailers Raise Social Profitability Awareness with ‘Checkout Charity’

Consumer engagement and donations increase at point of sale

Many of Canada’s leading retailers boost their Social Profitability right at their cash registers. Costco, Loblaws, Shoppers Drug Mart and Walmart are prime examples of those who have upped the ante in charitable giving, prompting customers to add a little extra to their purchases by making donations to a charity of choice. These small ‘asks’ have resulted in tens of… Read More

stars-shine-for-social-profitability

Stars Shine for Social Profitability

Celebrities lend their support to worthy causes

Charities working to achieve Social Profitability recognize the importance of fostering relationships with stars for their ability to increase awareness of their endeavours. For so many celebrities from the world of television, music, film, fashion, sports or the arts, commitment to a cause means more than paying it lip-service. Impassioned by their beliefs, whether through personal circumstance or the desire… Read More

the-impact-of-corporate-social-responsibility-on-millenials-around-the-globe

The Impact of Corporate Social Responsibility on Millenials Around the Globe

Ethical practices can be the bottom line for Millenial job seekers and affect corporate Social Profitability

The pursuit of social responsibility for profit, or as Geoff and I term it: ‘Social Profitability’, has become a leading contributor to the success of companies around the globe. This same phenomenon can be a determining factor in the decision process for a prospective employee. A recent Millennial Survey sponsored by Deloitte, questioned 7,800 of tomorrow’s leaders, from 29 countries,… Read More

its-time-to-influence-the-influencers-for-social-profitability

It’s Time to Influence the Influencers for Social Profitability

Activate the network that will provide you with the greatest reach

We’re living in a peer-to-peer age where ideas are being telegraphed at lightning speed. It’s the individual who now controls the narrative. So, how do we influence the individual? In the realm of philanthropy, it’s time to unleash the power of the ‘influencer’. These are the people to play a key role in mobilizing the troops and activating their involvement… Read More

making-connections-to-fuel-social-profitability

Making Connections to Fuel Social Profitability

Finding the relationship between passion & philanthropy

Welcome to the dawn of the New Age of Passion. Look at it as an antidote to a decade where people are hyper-focused, on the move, or plugged into digital devices and social media. We need to hit the ‘pause’ button to get back to our roots and take the time to stop, think, and feel. Let’s trust our hearts,… Read More

path-social-profitability-through-insight

The Path to Social Profitability Through ‘Insight’

You must understand the subconscious need(s) of your target audience

Strategic planning must be rooted in deep, meaningful Insight. Only by understanding the customer’s motivation and behaviour related to your brand experience can you hope to create awareness and engagement. Social Profitability depends on creating a connection between a brand’s features and benefits and the subconscious need(s) of your target audience. So when you set out to create a new… Read More

the-path-to-social-profitability-through-discovery

The Path to Social Profitability Through ‘Discovery’

Collaboration and inclusivity are essential to create!

If strategic planning is rooted in deep, meaningful Insight, then it is only through Discovery that powerful, breakthrough ideas can be brought to life. Social Profitability depends on being able to effectively connect the dots between the learning from customer insight and the knowledge and experience of those charged with the responsibility for creating something new. So when you set… Read More