Category: Participation —
The Path to Social Profitability Requires ‘Connection’
Bringing your Strategic Plan to life
If strategic planning is rooted in deep, meaningful Insight, and Discovery is where breakthrough ideas are brought to life, then all that remains is to determine the essence of your story and the message that will resonate most with your target audience. I call this creating “Connection”. In order to bring your Strategic Plan to life, it is essential that… Read More
Coca-Cola launches a “Happiness Hackathon” for Social Profitability
Brand aligns with millennials and boosts corporate social awareness
Coca-Cola and DoSomething.org teamed up in an effort to increase awareness of cyberbullying in the U.S., do something positive, affect a movement of change, and ultimately raised their corporate social consciousness profile. Almost 50% of young people have been bullied online 70% report seeing frequent online bullying 90% who see it do nothing Committed to building a stronger brand image… Read More
GivingTuesday – the Latest Phenomena in Social Profitability
Businesses around the globe kick start a day of giving
First came Black Friday. Then Cyber Monday. Now, there’s GivingTuesday. Devised as a national day for everyone from consumers to small local businesses and multinational brands to get involved and get behind this annual 24-hour giving campaign. GivingTuesday is billed as a day where charities, companies and individuals join together to share commitments, rally for favourite causes and think about… Read More
The Right Hire for Social Profitability
Character counts in building a culture of giving!
Socially responsible corporations are establishing themselves as forces to be reckoned with when it comes to promoting the greater good. Fundraising, corporate giving, media and public relations are key components to making their mark and spreading the word. But who is spearheading the movement from within? Savvy companies are creating a culture of giving, carving out a specific niche within… Read More
Inspiring “Ideas that Matter” to achieve Social Profitability
You can actually inspire your customer to do “good”
My son recently graduated high school and during his search for the ideal university education we had the opportunity to attend an open house at OCAD in Toronto. What struck me most at the time was their sales pitch; “We teach young people to solve the world’s problems”. Their goal was not just to turn out great designers or painters,… Read More
Defining ‘Social Profitability’ for Today and Tomorrow
What are Great Companies Doing to Elevate Their Social Consciousness?
Ask yourself, “What am I doing to make the world a better place?” Too grandiose? OK, so what are you doing in your community or within your own workplace? Today’s greatest companies are valued not only for their business acumen, but also for their social consciousness. Successful corporate leaders have found creative and thoughtful ways of mixing business practice with… Read More
