Category: Social Media —
Can Package Design Make a Difference in Social Profitability?

Can Package Design Make a Difference in Social Profitability?

One more example of the social power that lies behind your branding

The arrival of November usually ushers in an onslaught of holiday décor and new seasonal packaging designs. November 1st is also when Starbucks traditionally reveals its annual red holiday takeaway cup. This year, things at Starbucks started off on a different note with a new green cup design, which has had some Starbucks patrons up in arms and responding with… Read More

Promoting Causes During Back to School Achieves Social Profitability

Retailers use the busy shopping period to drive sales and awareness

The back-to-school period continues to gain importance and is second only to the December holidays as the busiest shopping period of the year. With that in mind, many retailers are stepping up their Q3 marketing and promotion efforts on behalf of their favourite charities and causes to gain Social Profitability. In an already crowded marketplace, with retailers vying for parents’… Read More

Activate Your Social Media Followers for Social Profitability

Use social platforms for awareness, donations, and growth!

It’s time to up the ante for your cause or organization with a social media strategy that boosts your Social Profitability. It’s no longer enough just to have a website or some online digital presence. Social media is tapping into millions of followers worldwide. You want to be able to hone in on the right platforms that will attract the… Read More

Social Media Influencers Engage Your Target Audience

Consider this tactic in your next media mix to see Social Profitability

There has never been a better time to break through the clutter of traditional advertising and reach your intended audience in a far more authentic way. This is especially true when you want to gain the interest and attention of millennials to achieve Social Profitability. The focus has shifted to social media, where people look to each other and their favourite personalities… Read More

Creating Standout Creative for Social Profitability

Not-for-Profits need to start with a standout Creative Brief

The Creative Brief is an all-important step in bringing your cause, company or brand to market. As a communications tool, it puts you and your agency on common ground, speaking the same language and working towards achieving the same goals. Without it, misfires and miscommunication can ensue. Get it right and it becomes your clear path towards Social Profitability. Before… Read More

Iconic Office & Retail Property a Frontrunner in Social Profitability

Brookfield Place Toronto proves its Eco-Consciousness

“Are you Eco-Conscious?” That’s the question Brookfield Place is posing to its audience of corporate and commercial real estate tenants, and the over 100,000 people that pass through Toronto’s iconic office tower and retail concourse on a daily basis. The multi-channel campaign was designed to bring awareness and increase social activity during Earth Month, with an emphasis on the good… Read More

Using #BringBackTheBees for Social Profitability

Brands take action to raise awareness

‘Buzz’ went missing from Honey Nut Cheerios boxes. Burt’s Bees erased the letter ‘B’ on limited-edition lip balm packaging, advertising and from social media posts. Two new awareness campaigns came into market, designed to put the focus on the serious global decline of the honeybee population and other pollinator species facing extinction, which puts one-third of our food supply in… Read More

Plan Canada Uses Innovation to Achieve Social Profitability

#LiftHerUp campaign kicked off with a 3D hologram

When it comes to fundraising and cause marketing, we need to realize how technology can be harnessed to connect people and brands like never before. We need to find inventive and original ways to mesh strategic objectives, creative thinking and technical know-how. Plan International Canada recently demonstrated how it can be done with a new and innovative digital campaign that… Read More

exploitive-or-tactical-for-social-profitability

Exploitive or Tactical for Social Profitability?

Engaging the many by targeting the few

When is it o.k. to push boundaries? For Social Profitability… perhaps all of the time?!? I read in ADWEEK about a campaign created by an agency in Demark on behalf of Coca-Cola and its new brand, stevia- and cane-sugar-sweetened Coca-Cola Life. The kicker was that only about 5% of the population could actually see the message. The message was hidden… Read More

social-profitability-is-on-the-rise

Social Profitability is on the Rise

Canadian small businesses have more reasons to get involved

Social Profitability is becoming a priority for Canadian small businesses. Many are beginning to realize that doing good for others can actually make good business sense all around. The trend to integrate corporate social responsibility (CSR) into a business strategy is starting to take hold from the grassroots level up. Small businesses should be prepared to leverage the good they… Read More