Category: Social Media —
If a napkin can bring about social change, so can you!
When you think about corporate social responsibility (CSR), a big mistake is automatically defaulting to the assumption that it involves a financial commitment. The potential to create Social Profitability can be achieved in so many ways and is really only limited by your imagination. How many stories have you heard about greatness starting with a few scribbles on a paper… Read More
Reach the right people with the right message – the right way!
Social media matters to not-for-profit organizations, where making connections is vital to success. Social Profitability relies on finding the right platforms to engage people and shine a light on your organization. In this day and age, it’s almost expected that the not-for-profit sector will be on social media. Regardless of the cause or size of the organization, not having a… Read More
Finding the relationship between passion & philanthropy
Welcome to the dawn of the New Age of Passion. Look at it as an antidote to a decade where people are hyper-focused, on the move, or plugged into digital devices and social media. We need to hit the ‘pause’ button to get back to our roots and take the time to stop, think, and feel. Let’s trust our hearts,… Read More
Brand aligns with millennials and boosts corporate social awareness
Coca-Cola and DoSomething.org teamed up in an effort to increase awareness of cyberbullying in the U.S., do something positive, affect a movement of change, and ultimately raised their corporate social consciousness profile. Almost 50% of young people have been bullied online 70% report seeing frequent online bullying 90% who see it do nothing Committed to building a stronger brand image… Read More
Businesses around the globe kick start a day of giving
First came Black Friday. Then Cyber Monday. Now, there’s GivingTuesday. Devised as a national day for everyone from consumers to small local businesses and multinational brands to get involved and get behind this annual 24-hour giving campaign. GivingTuesday is billed as a day where charities, companies and individuals join together to share commitments, rally for favourite causes and think about… Read More
Character counts in building a culture of giving!
Socially responsible corporations are establishing themselves as forces to be reckoned with when it comes to promoting the greater good. Fundraising, corporate giving, media and public relations are key components to making their mark and spreading the word. But who is spearheading the movement from within? Savvy companies are creating a culture of giving, carving out a specific niche within… Read More
Social media is a key influencer in the charitable giving of millennials
Digital devices are the lifelines of most, if not all millennials. Cause marketers who hope to attract this younger audience should invest resources to create interactive social experiences that are engaging and easily shareable on digital networks. Millennials want to celebrate the causes that are important to them and give to organizations that match their interests. Doing good has become… Read More