Category: Social Responsibility —

Exploring Your Neighbourhood For Social Profitability

Business success with ‘kindness’ at its core!

A couple of weeks ago a member of our team was walking around the neighbourhood and stumbled upon a small boutique store called, A Kind Heart. She was intrigued and decided to step inside. This is Emily’s story… Kyla, who I later learned was the owner of the store, warmly greeted me. She began telling me that all of the… Read More

Discover The Launch of A New Platform for Social Profitability

Collaboration is a game changer for agencies and clients alike

Years of involvement in fundraising and marketing have borne witness to many successful professional collaborations and significant relationships. Never has this proven truer than when two companies are able work together to realize a vision for their not-for-profit clients and create something spectacular in the process. As a company owner, I have been fortunate to have been involved in such… Read More

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The Perfect Occasion to Shine the Spotlight on Corporate Social Profitability

Holidays are the time to brighten the lives of those less fortunate

We’re deep in the holiday season. Along with holiday sales and promotions, inboxes and mailboxes are filled with friendly reminders and heartfelt pleas to help boost Social Profitability for those less fortunate and to personally give, give, give. But it takes more than one individual’s efforts to raise the kind of money that makes a real impact. We commend all… Read More

Can Package Design Make a Difference in Social Profitability?

Can Package Design Make a Difference in Social Profitability?

One more example of the social power that lies behind your branding

The arrival of November usually ushers in an onslaught of holiday décor and new seasonal packaging designs. November 1st is also when Starbucks traditionally reveals its annual red holiday takeaway cup. This year, things at Starbucks started off on a different note with a new green cup design, which has had some Starbucks patrons up in arms and responding with… Read More

Promoting Causes During Back to School Achieves Social Profitability

Retailers use the busy shopping period to drive sales and awareness

The back-to-school period continues to gain importance and is second only to the December holidays as the busiest shopping period of the year. With that in mind, many retailers are stepping up their Q3 marketing and promotion efforts on behalf of their favourite charities and causes to gain Social Profitability. In an already crowded marketplace, with retailers vying for parents’… Read More

‘Give & Take’ Pays it Forward for Social Profitability

Trade Secrets celebrates over 10 years of women helping women

Canadian beauty retailer, Trade Secrets/Glamour Secrets understands the value of Social Profitability and the impact of paying it forward in a big way. In the spirit of making a difference in the lives of women in need, Trade Secrets/Glamour Secrets, with 65 retail locations across Canada, have been giving back to those communities in a unique and quite beautiful way…. Read More

A Shirt to Inspire Action

Limited-edition t-shirts designed for charitable giving

As a platform to inspire and activate businesses and organizations for Social Profitability, Social Worth is all about creating opportunities to move people to do great things. The question is: how do you bring the concept of inspiring action to life? Identifying the opportunity to bring our message of Social Profitability to life, led to the launch of our own… Read More

Iconic Office & Retail Property a Frontrunner in Social Profitability

Brookfield Place Toronto proves its Eco-Consciousness

“Are you Eco-Conscious?” That’s the question Brookfield Place is posing to its audience of corporate and commercial real estate tenants, and the over 100,000 people that pass through Toronto’s iconic office tower and retail concourse on a daily basis. The multi-channel campaign was designed to bring awareness and increase social activity during Earth Month, with an emphasis on the good… Read More

Using #BringBackTheBees for Social Profitability

Brands take action to raise awareness

‘Buzz’ went missing from Honey Nut Cheerios boxes. Burt’s Bees erased the letter ‘B’ on limited-edition lip balm packaging, advertising and from social media posts. Two new awareness campaigns came into market, designed to put the focus on the serious global decline of the honeybee population and other pollinator species facing extinction, which puts one-third of our food supply in… Read More

Plan Canada Uses Innovation to Achieve Social Profitability

#LiftHerUp campaign kicked off with a 3D hologram

When it comes to fundraising and cause marketing, we need to realize how technology can be harnessed to connect people and brands like never before. We need to find inventive and original ways to mesh strategic objectives, creative thinking and technical know-how. Plan International Canada recently demonstrated how it can be done with a new and innovative digital campaign that… Read More