Category: Sticky Posts —

The Path to Social Profitability is to be ‘Strategic’

A strategic plan is your roadmap to success

You are ready to call an agency to let them know that you have a new event or program that you want to bring to market and need to create the brand for it. At issue – your creative brief has more questions than answers. What do you do? This story is not unique to you, it happens all the… Read More

path-social-profitability-through-insight

The Path to Social Profitability Through ‘Insight’

You must understand the subconscious need(s) of your target audience

Strategic planning must be rooted in deep, meaningful Insight. Only by understanding the customer’s motivation and behaviour related to your brand experience can you hope to create awareness and engagement. Social Profitability depends on creating a connection between a brand’s features and benefits and the subconscious need(s) of your target audience. So when you set out to create a new… Read More

the-path-to-social-profitability-through-discovery

The Path to Social Profitability Through ‘Discovery’

Collaboration and inclusivity are essential to create!

If strategic planning is rooted in deep, meaningful Insight, then it is only through Discovery that powerful, breakthrough ideas can be brought to life. Social Profitability depends on being able to effectively connect the dots between the learning from customer insight and the knowledge and experience of those charged with the responsibility for creating something new. So when you set… Read More

the-path-to-social-profitability-requires-connection

The Path to Social Profitability Requires ‘Connection’

Bringing your Strategic Plan to life

If strategic planning is rooted in deep, meaningful Insight, and Discovery is where breakthrough ideas are brought to life, then all that remains is to determine the essence of your story and the message that will resonate most with your target audience. I call this creating “Connection”. In order to bring your Strategic Plan to life, it is essential that… Read More