Category: Strategy —
changing-the-conversation-for-social-profitability

Changing the Conversation for Social Profitability

Begin by engaging community partners

I had the opportunity to speak at a symposium for a National healthcare charity, bringing together nearly 100 community team members at the managerial level, to connect with their provincial counterparts. I was asked to lead a session that would provide a strategic review of an existing fundraising event concept, with the goal of creating consensus on a path forward… Read More

the-pursuit-of-social-profitability-even-when-failure-strikes3

The Pursuit of Social Profitability… Even When Failure Strikes

When things don’t go as planned, be strategic in your response

Even the best of plans can sometimes fall short. Despite your best efforts to be strategic and collaborative as you created the perfect program, event or campaign, the results sometimes don’t meet their objectives. This does not necessarily mean your concept has no future. The exact opposite can be true. While a lack of success can be difficult to accept… Read More

canadas-anti-spam-legislation-and-its-affect-on-social-profitability

Canada’s Anti-Spam Legislation and its Affect on Social Profitability

You must be compliant and personalized to achieve a successful email marketing strategy

Despite the fact that Canada’s Anti-Spam Legislation (CASL) has prompted many not-for-profit organizations to cut down on – or even cut out – the use of email as part of their marketing strategy, it’s worth the effort to adapt your cause marketing plan to comply with the current legislation. Email is not only the most effective, but also among the… Read More

social-profitability-is-on-the-rise

Social Profitability is on the Rise

Canadian small businesses have more reasons to get involved

Social Profitability is becoming a priority for Canadian small businesses. Many are beginning to realize that doing good for others can actually make good business sense all around. The trend to integrate corporate social responsibility (CSR) into a business strategy is starting to take hold from the grassroots level up. Small businesses should be prepared to leverage the good they… Read More

the-business-drivers-behind-social-profitability

The Business Drivers Behind Social Profitability

Social responsibility pays off when it comes from the heart

When it comes to making Social Profitability a priority in business, personal experience can be the motivating factor for many corporate leaders. It was for Paul Lindley, who founded Ella’s Kitchen. He had two motivating drivers: 1) his years helping build Nickelodeon into a trusted brand for children and seeking to address the perception that TV was responsible for kids’… Read More

sharing-versus-telling-benefits-social-profitability

Sharing Versus Telling Benefits Social Profitability

Engaging and activating others by sharing the experience

We have long known that there is a correlation between the message and the success of not-for-profit campaigns. We feel so much more engaged when we hear a narrative about events, rather than just receiving blanket statements. Why does one react in such a visceral way when someone shares a story of his or her experience? Understanding this is vital… Read More

consumption-vs-co-creation-and-its-effect-on-social-profitability

Consumption vs. Co-Creation and its Effect on Social Profitability

New media models look at partnerships, not transactions

Over the past few years we’ve seen an evolution in the world of media as a new model, based on co-creation, has entered the landscape and caused traditional media to do an about face. The most successful marketing campaigns, especially for Social Profitability, are now based on shared values and true media partnerships. In the old-school view, brands shape people…. Read More

the-impact-of-corporate-social-responsibility-on-millenials-around-the-globe

The Impact of Corporate Social Responsibility on Millenials Around the Globe

Ethical practices can be the bottom line for Millenial job seekers and affect corporate Social Profitability

The pursuit of social responsibility for profit, or as Geoff and I term it: ‘Social Profitability’, has become a leading contributor to the success of companies around the globe. This same phenomenon can be a determining factor in the decision process for a prospective employee. A recent Millennial Survey sponsored by Deloitte, questioned 7,800 of tomorrow’s leaders, from 29 countries,… Read More

strategic-use-of-social-media-for-social-profitability

Strategic Use of Social Media for Social Profitability

Reach the right people with the right message – the right way!

Social media matters to not-for-profit organizations, where making connections is vital to success. Social Profitability relies on finding the right platforms to engage people and shine a light on your organization. In this day and age, it’s almost expected that the not-for-profit sector will be on social media. Regardless of the cause or size of the organization, not having a… Read More

its-time-to-influence-the-influencers-for-social-profitability

It’s Time to Influence the Influencers for Social Profitability

Activate the network that will provide you with the greatest reach

We’re living in a peer-to-peer age where ideas are being telegraphed at lightning speed. It’s the individual who now controls the narrative. So, how do we influence the individual? In the realm of philanthropy, it’s time to unleash the power of the ‘influencer’. These are the people to play a key role in mobilizing the troops and activating their involvement… Read More