Umano Meshes Fashion and Philanthropy for Social Profitability

A fashion brand for social-minded changemakers

Umano, which means human or mankind in Italian, is the appropriate name for a startup company that is all about Social Profitability, helping others, and making the world a better place for all.

Brothers Alex and Jonathan Torrey founded the Umano label in 2011, with the aim of creating a brand that is socially conscious, giving back within their own community and where they could also do good abroad. Umano is a prime example of a company that lives and breathes the principles of Social Worth.

Umano is a fashion brand on a mission to empower kids to unleash their creativity by showcasing kids’ drawings as artwork, using the ‘shirt-as-canvas’, and elevating the look of a basic fashion item. With every product purchased, Umano will give a backpack full of school supplies to empower a kid.

Despite not having much fashion experience, the brothers set out to create ‘fashion for good’ because they believe that every kid deserves a chance; it isn’t about geography, colour or creed. Their passion to create great fashion is equaled only by their drive to advocate for education, by equipping children in impoverished communities with basic school supplies needed to succeed.

In order to achieve their goals, they recently completed a successful Kickstarter campaign and were featured on an episode of Shark Tank where they secured an offer from the Sharks.

Schools that have benefitted from their giving are found in the USA, including Athens, GA, Harlem, NY and inner city Los Angeles, CA, and internationally in Haiti, Uganda, Peru and Mexico. Umano has already donated over 10,000 backpacks and this year’s Giving Goal is to reach 50,000.

We at Social Worth like what Umano is doing and think this principle of giving back should be considered in other industries. Here are just a few of our ideas:


  • A furniture manufacturer or retailer can start a campaign which offers a percentage of the proceeds from purchases of their regular line of office or home furnishings to go towards contributing desks and chairs to schools in impoverished communities or countries.
  • Private educational organizations, which provide afterschool tutoring and learning classes to North American children, could donate their time, programs & resources, or a percentage of tuitions, to aid the education of boys and girls in disadvantaged regions.
  • The grocery industry can offer its loyal customers a way to ‘pay-it-forward’, by providing shoppers with new philanthropic opportunities to redeem store loyalty points. Points can be donated to help the hungry and less privileged buy food and basic necessities at any time of year.


It’s true, we all like to earn rewards, but what we really like is the notion of rewards, or goods and services, going to help others. Knowing that you, as a company, can do something positive for those less fortunate resonates within the ideals of Social Profitability.

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