sharing-versus-telling-benefits-social-profitability

Sharing Versus Telling Benefits Social Profitability

Engaging and activating others by sharing the experience

We have long known that there is a correlation between the message and the success of not-for-profit campaigns. We feel so much more engaged when we hear a narrative about events, rather than just receiving blanket statements. Why does one react in such a visceral way when someone shares a story of his or her experience? Understanding this is vital… Read More

it-takes-more-than-financial-contributions-to-create-social-profitability

It Takes More Than Financial Contributions To Create Social Profitability

Number of employee volunteer hours and charities helped are great leading indicators

Recognized as one of Canada’s Top 100 Employers, CIBC, a leading Canadian-based global financial institution, demonstrates ways they are also good corporate citizens by living up to their mission to give back in any way they can. Not surprisingly, CIBC is also the only major financial institution named one of Achiever’s 50 Most Engaged Workplaces™ in North America. CIBC was… Read More

take-back-the-table-for-social-responsibility

Take Back the Table for Social Responsibility

If a napkin can bring about social change, so can you!

When you think about corporate social responsibility (CSR), a big mistake is automatically defaulting to the assumption that it involves a financial commitment. The potential to create Social Profitability can be achieved in so many ways and is really only limited by your imagination. How many stories have you heard about greatness starting with a few scribbles on a paper… Read More

retail-canada-takes-the-lead-in-sustainability-social-profitability

Retail Canada Takes The Lead In Sustainability & Social Profitability

Going GREEN means staying on top of technology recycling

Some companies and retailers are taking environmental issues seriously and are becoming exemplary leaders in Social Profitability. Staples Canada, for example, the country’s largest office products and online retailer, has expanded its environmental sustainability efforts with outstanding results. The company has added recycling, energy reduction, and environmental stewardship initiatives to its existing programs to reduce its impact on the environment… Read More

consumption-vs-co-creation-and-its-effect-on-social-profitability

Consumption vs. Co-Creation and its Effect on Social Profitability

New media models look at partnerships, not transactions

Over the past few years we’ve seen an evolution in the world of media as a new model, based on co-creation, has entered the landscape and caused traditional media to do an about face. The most successful marketing campaigns, especially for Social Profitability, are now based on shared values and true media partnerships. In the old-school view, brands shape people…. Read More

leading-retailers-raise-social-profitability-awareness-with-checkout-charity

Leading Retailers Raise Social Profitability Awareness with ‘Checkout Charity’

Consumer engagement and donations increase at point of sale

Many of Canada’s leading retailers boost their Social Profitability right at their cash registers. Costco, Loblaws, Shoppers Drug Mart and Walmart are prime examples of those who have upped the ante in charitable giving, prompting customers to add a little extra to their purchases by making donations to a charity of choice. These small ‘asks’ have resulted in tens of… Read More

stars-shine-for-social-profitability

Stars Shine for Social Profitability

Celebrities lend their support to worthy causes

Charities working to achieve Social Profitability recognize the importance of fostering relationships with stars for their ability to increase awareness of their endeavours. For so many celebrities from the world of television, music, film, fashion, sports or the arts, commitment to a cause means more than paying it lip-service. Impassioned by their beliefs, whether through personal circumstance or the desire… Read More

the-impact-of-corporate-social-responsibility-on-millenials-around-the-globe

The Impact of Corporate Social Responsibility on Millenials Around the Globe

Ethical practices can be the bottom line for Millenial job seekers and affect corporate Social Profitability

The pursuit of social responsibility for profit, or as Geoff and I term it: ‘Social Profitability’, has become a leading contributor to the success of companies around the globe. This same phenomenon can be a determining factor in the decision process for a prospective employee. A recent Millennial Survey sponsored by Deloitte, questioned 7,800 of tomorrow’s leaders, from 29 countries,… Read More

strategic-use-of-social-media-for-social-profitability

Strategic Use of Social Media for Social Profitability

Reach the right people with the right message – the right way!

Social media matters to not-for-profit organizations, where making connections is vital to success. Social Profitability relies on finding the right platforms to engage people and shine a light on your organization. In this day and age, it’s almost expected that the not-for-profit sector will be on social media. Regardless of the cause or size of the organization, not having a… Read More

its-time-to-influence-the-influencers-for-social-profitability

It’s Time to Influence the Influencers for Social Profitability

Activate the network that will provide you with the greatest reach

We’re living in a peer-to-peer age where ideas are being telegraphed at lightning speed. It’s the individual who now controls the narrative. So, how do we influence the individual? In the realm of philanthropy, it’s time to unleash the power of the ‘influencer’. These are the people to play a key role in mobilizing the troops and activating their involvement… Read More