Time to Grow the Peer-to-Peer Fundraising Space
How the top industry players are raising Social Profitability
Toronto recently played host to the second annual Peer-to-Peer Fundraising Canada Conference, which was attended by professionals in the not-for-profit fundraising and development sector. This is a community of people who dedicate their lives to Social Profitability.
Conference speakers and attendees represented a wide range of not-for-profit organizations and those who provide services to this sector. Many left with some actionable insights and fresh motivations.
It’s true that we have been facing many industry challenges and pressures over the past few years, and coming together in this way lets us learn from each other as we constantly look for growth and new opportunities in fundraising, engagement and activation.
Industry trends, organizational success stories in the peer-to-peer space, and new approaches being tested were shared and discussed throughout the day by leaders in their respective organizations – in both large and small group settings.
Derrick Feldmann was the keynote speaker over lunch. Derrick is an expert on what it takes to engage millennials and other similar age groups in giving back. He’s an accomplished author (Social Movements for Good: How Companies and Causes Create Viral Change), researcher and creator of the Millennial Impact Project, a multi-year study of how the next generation supports causes.
Derrick shared stories about the shift in the social movement paradigm that provided insight around the evolution of belonging to, believing in, and ultimately owning a movement. The notion of rethinking “working for” an organization to “working through” the organization and how this shift can have an effect on sustainability and passion really resonated. I was left with a better perspective of one of the book’s core themes – allowing your zealots to the cause to be the master of their own narrative.
I also participated in a breakout Leadership Forum, where we discussed among other things, the relationship between leadership and transformational change. I was heartened to be surrounded by other leaders in the space who sincerely believe transformational change in our sector comes from the disciplined blend of foundational but flexible strategy, alignment of stakeholders and passion.
The conference galvanized its participants and based on the strength of their passion, I am fully confident that we will see new strategies and fresh ideas emerging from not-for-profit organizations within the next year.
Coming together with others who share the same mindset and who can prove to be game changers when it comes to fundraising and activation was…So Worth It!
Peer-to-Peer Fundraising Canada helps charities build peer-to-peer fundraising events and offers an array of events, news, case studies, and data about and for Canadian peer-to-peer fundraising professionals.